MARKET RESEARCH AND SEGMENTATION (SLP)

  1. The intent of the SLP is for you to transform the theoretical and general aspects as covered and based in each module’s case paper, to a “Board-meeting” presentation.
  2. The SLP (like the cases) is a cumulative project that will demonstrate the culmination of your understanding and your ability to identify the key points of your case work, and transform them into relevant slides utilizing Microsoft PowerPoint software (PPT).
  3. Remember that the presentation will be submitted to the “MHA599 Consulting Team” (MHA599CT) board of directors at their bi-weekly board meeting, so presentation needs to be directed to this executive audience.
  4. I am confident that you will enjoy developing this project, and hone your business presentation skills in the process.

Guidelines for Effective PowerPoint Presentations

  1. Do not attempt to dazzle your audience with psychedelic visual effects, multi colors, and eye-boggling animations.
  2. Do not just copy and paste your case text into the slides.
  3. Focus on the content and what message you want to get across to the board.
  4. Think Audience – Ensure that all slides are viewable (i.e., relevant text in viewable font size.)
  5. “one picture is worth a thousand words” – include graphs, diagrams, etc., as appropriate.
  6. Do not use all caps except for titles.
  7. Keep the background consistent and subtle.
  8. Use only enough text when using charts or graphs to explain; clearly label the graphic.
  9. Keep the design clean and uncluttered. Leave empty space around the text and graphics.
  10. Check the spelling and grammar.

SLP – Organization

  1. The number of slides per module should be about 10-15.
  2. Prepare and submit the sectional/modular slides for each module, adding the preceding ones (i.e., in Module 2 you will combine and submit sections 1 and 2, and so on.
  3. Amend each section per the feedback you will get from your instructor.
  4. Finally, you will aggregate all sections into one complete and comprehensive PPT following the SLP framework detailed below, and submit together by the due date of Module 4.

SLP – Framework and Modular Assignments

The complete SLP will consist of the following sections:

  1. Title slide  – to be submitted in Module 1.
  2. Background – to be submitted in Module 1.
  3. The External Environment – Data Gathering – to be submitted in Module 1.
  4. Market Research and Segmentation – to be submitted in Module 1.
  5. Organizational Structures and Functions – to be submitted in Module 2.
  6. Finance and Budgeting – to be submitted in Module 3.
  7. Quality, Ethical, and IT Controls – to be submitted in Module 4.
  8. Conclusions and Recommendations – to be submitted in and for all modules.

SLP Assignment Expectations

As stated in the course and modular outcomes, you are expected to demonstrate critical thinking and a solid analytical and theoretical knowledge of all previous courses in the program.

Furthermore, emphasis should be inputted on applying what you already know to the task of developing an individual project that reflects synthesis, integration, and real-life application (action plans).

As the environment is of a real-life project team, you will be assessed as to how well you present your work to your company and peers (writing and presentations).

Feedback and comments from your instructor and peers should be implemented and early recommendations adjusted accordingly.

 
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tourism

CASE STUDY

WEIGHT 50%

LENGTH/DURATION: 2500 WORDS

DUE: 2ND OCT, 2019

Task

Develop a case study showcasing international tourism at your MKT01906 destination. You selected the location prior to Week 3. The assignment will develop critical thinking, analysis and literacy skills to synthesise information related to theories studied in this unit.

Instructions

Identify key issues for the destination from international tourism and contrast them with ideas discussed in at least eight (8) recent and relevant academic sources. Assessment 2 (Annotated Bibliography) will assist with literature required.  Draw on other sources to support. Follow the structure and criteria below.

Case study structure

  1. Introduce the destination and      outline main themes to be discussed in the case study (100 words)
  2. Provide an overview of the      historical development of tourism for your selected destination (350      words)
  3. Provide an analysis of      international tourism visitation to your destination. Use relevant      statistics to support your answer (250 words)
  4. Explain what makes the      destination attractive to tourists. Link to theories introduced in the      unit (e.g. the tourism system (Leiper, 1994, 2003),  motivation,      satisfaction and attraction theories) (300 words)
  5. Identify and critically analyse      the impacts from tourism activity on the host community at the destination      (400 words)
  6. Identify and critically explain      two key destination development issues which are currently occuring at the      destination (500 words)
  7. Identify and criticallyexplain      one tourism policy issue for the destination (500 words)
  8. Conclude the case study with a      summary of key outcomes (100 words).

At the end of the case study add a list of all references you have cited (the reference list is not included in the word count).

Marking criteria

Case study discussion

  • Logical discussion and argument      (4 marks)
  • Clarity of expression (4 marks)

Case study analysis

  • Introduction (2 marks)
  • Historical over view of tourism      development (4 marks)
  • International tourism      visitation (4 marks)
  • Destination attractiveness (5      marks)
  • Host community impacts of      tourism (8 marks)
  • Destination development issue      analysis (8 marks)
  • Tourism policy issue analysis (8      marks)
  • Conclusion (2 marks)

Referencing

  • Correct referencing within body      of report (2 marks)
  • Correct referencing style for      reference list (2 marks)
 
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The Globe

  • In your own words, explain to the other swashbucklers what the north-south and east-west lines represent.
  • Explain how difficult would it be to pinpoint a location on a globe without using a coordinate system.
  • Describe your plan to figure out where you are and how you could get back home. Work with the others to devise a plan. The best laid plans will earn extra points.

Expectations

Your write-up should be at least 250 words. Thoughtfully respond to at least two other swashbucklers – you may comment about their approach to locating landmarks on a map using the coordinate system or help them brainstorm on how you are going to help each other get back home. Each response to your fellow shipmates should be a least 40 words (about 3 sentences). Please review the rubric to see how you will be assessed by the Captain. This is your first chance at earning some gold!

 
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science questioins

1. Write three to five paragraphs for comparing and contrasting distinct types of energy like: Mechanical energy, potential energy, electricity, magnetism, and electromagnetism. Discuss the applications of electricity and magnetism in real-life situations.

2.  Describe and explain the properties of waves. Select one type of wave and explain it. What benefits does it have for us humans? Does this type of wave cause negative impact on humans? How? Please, note in this part of your assignment we are looking you explain the wave, but also you talk or explain the relation with the real-life. When you finish your assignment you may understand better the world around you.

 
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