IB315 Research Project

IB315 Research Project

You will be creating an export business plan. Work must be original to this class, otherwise a grade of zero will be given. If no paper is submitted, a course grade of zero points will be given. Papers that do not contain detailed research will be severely penalized. No Wikipedia references are allowed.
You do not need to submit work in progress. However you are welcome to approach your instructor with questions. IB315 Research Project .

Business Plan Requirements

Business Plan Page recommendations Section header Summary
Part I: Purpose 1 Purpose Why has the plan been written?
Part II: Table of Contents 1 Table of Contents Table of contents
Part III: Executive Summary 1 Executive Summary This is short and concise. It covers the principal points of the report, and is prepared after the plan has been written.
Part IV: Research ≥7 pages Introduction Introduction – what product and foreign country did you select and why
Situational Analysis Describe the product to be exported
Present a brief history of the country as it relates to its origins and trade history
Cultural Overview The norms, practices, social structure, etc. that may aid (or hinder) the reception of your product
Consumer attitudes toward product
Educational levels; ability to comprehend instructions, ability to use product
Languages; labels, instructions
Political Environment An overview of the governance structure of the country along with any legal-political forces
Certain required or prohibited features
Label and packing requirements
Export Marketing Plan Long and short-term goals, characteristics of an ideal target market for your product given the country selected, market screening
Economic Decelopment How developed the country is, and how this will influence the success of your product
Purchasing power
Summary Summary
Part V: References 1 to 2 References References

Note: For further details regarding the components of your Export Business Plan, please see pages 468-469 of your textbook.

Formatting Requirements

  • Your paper must be in APA format to include:
    • The use of headings and subheadings
    • Times New Roman 12-point font
    • 1 inch margins
    • Paragraphs with a minimum of at least 5 sentences
    • The first line of each paragraph should be indented 1/2 inch
  • Anything less than the content length stated above is not sufficient coverage of content and will result in a substantial reduction in grade.
    • At least one to two reference (or works cited) pages.
    • References must be no older than 5 years.
  • Your paper should be well-organized with excellent flow and excellently formatted. Check that your headings and sub-headings are correct.
  • Spell-check and proofread before submission.


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1. Select a product of which you will export to a foreign country.
2. After your product is chosen, decide on a foreign country to which you will export.
3, Develop an Export Business Plan.
For this assignment, you will find, read, and create annotations for scholarly articles related to your chosen product and country.  Later this term, you will synthesize these sources and combine this archival research with field research to develop your paper.  Therefore, it is important to select a topic that interests you.
An annotated bibliography is a good way to keep track of your research. As you find sources and annotate them, you capture important information about a source, information that will hopefully prove helpful when you start to write paper. The sources you choose for the annotated bibliography should be sources you will use (or that could potentially be used) in your final paper for the course.  If you’re going to do all the work that an annotated bibliography entails, why not make it count! The assignment requires 10 annotated sources, but you may end up with more than that for the final paper.IB315 Research Project .

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