Opportunity Recognition Assignment

Each team has to choose two business concepts. Please make sure to read the following guidelines before you select two business concepts. Remember, one of these concepts will become the business plan for your team, therefore, select a concept that your team is really interested in and think that the concept is ideal for a business plan. The purpose of this assignment is to articulate the reasons that make you believe your idea is an opportunity. This will likely affect or “shape” your opportunity.

Some suggestions to start: In order to generate good business idea, brainstorming is important. You team needs to think of a product/service that is needed in the community. To identify the need/gap, you should talk to as many people as possible. Individuals tend to think based on mental-models that are shaped by their experience, education, cultural background, etc. The thinking process becomes channelized and focuses on limited aspects of our surroundings. For example, one researcher found that most of the waiters/waitresses wanted to start their own restaurant, if they were ever going to start a business. The issue is that individuals only pursue or seek opportunities that are directly related to their skill set or knowledge domain. It is not a bad idea to start with, but what is more important is to understand the demand in the market. Unless, you are better than most of other people in what you do. So, if you think that you make good burgers and can start a burger joint, you better be very good at it, better than most of the burger places in the area. Bottom line is, when thinking about business ideas/opportunities, either you create a product/service that is needed by the customer and is currently absent from the market, or you provide an existing product/service but differentiate it from your competitors.

Below are listed some important questions that you must address, but you might also want to add additional perspectives. The principle objective of this exercise is to focus the lens on the major components of your opportunity. 

1. Concept Name

Keep it short, but ensure your concept name is descriptive. You should be able to name your concept in 5 words or less (for example CheeseMake Cheesecake Cart)

2. Product or Service Description

o An exact description of the product(s) or service(s) to be sold and, if a product, its eventual end use(s). (If your product(s) or service(s) are already commercially available or exits as prototypes, attach specifications, photographs samples of work, etc.)

o A brief description of the market(s) or market niche(s) you want to enter:

o  Discuss your target customers.

o Provide additional details about the business: industry, geographic location, technology, etc. At this point, you should include the industry codes (SIC: http://www.osha.gov/pls/imis/sicsearch.html and 2012 NAICS: http://www.census.gov/eos/www/naics/) in which your firm would operate.

3. Feasibility 

o What is the critical problem, want or need your product or service will solve?

o Why is this a critical problem?

o What need are you meeting or what problem are you solving for customers?

o What value/benefit does your product provide to customers?

o How is your product/service differentiated from other products/services on the market? What makes it unique? How does this compare to other alternatives on the market (both direct and indirect)?

o Will your prospective customers pay a premium price, compared with alternatives, if you can address the critical problem or want?

Repeat 1, 2, and 3 for the second concept.

Choose one concept that your team is going to turn into a business plan for this course. Justify your selection with proper reasoning. 

 
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Commingle Work Process

The abstract should summarize the entire project in one paragraph. Be sure that you state a problem, summarize the problem that you are trying to solve, list any possible challenges to solving the problem and list any possible solutions to the problem.

Introduction

Your introduction should contain the following components:

  • Briefly state the problem that you wish to solve through your project.
  • Describe the big picture and the context of your project.
  • Provide a short introduction to the topic in your own words.
  • Describe how this project, system or idea is used by real people in the health facility.
  • Give a short example of why this topic is difficult or interesting.
  • How will it be beneficial to the facility?

Proposed Work

Once you have laid out the background, describe exactly what you intend to accomplish.

  • Clearly state how your proposed work will address the problem stated in the introduction.
  • What will you work on?
  • What will you demonstrate?
  • What machinery and software will you require?
  • Where and how will you get such resources?
  • What challenges do you expect to encounter?
  • Provide solutions for any challenges or ideas on how you will resolve them.

For example, will system access be an issue? Will access to key staff members be a problem? How will you resolve these types of issues?

Timeline & Deliverables

You should plan on completing this project in stages, do not wait and try to complete it all in at the end of the course.

  • Break your work into manageable parts and include some milestone dates for yourself for your deliverables.
  • List your Milestone dates as well as the corresponding deliverable (what will be completed at each milestone date)
  • List any deliverables that will be created as a result of the completion of your project. What will be the final outcome of the project?

Methodology

Explain how you implemented the project.

  • What steps did you take to complete your project demonstrate?
  • Who were the key players closely involved in your project?
  • What machinery and/or software was required to complete?
  • Where and how did you get the resources for your project?
 
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Education And Research

According to The Institute for Health Care Improvement (2006), “Continuing Education (CE) is a vehicle for spreading best practices and how to improve patient outcomes.” In short, continuing education assists with keeping health care teams well-informed of current research, laws, regulations, and practices in the fields in which they practice.

Massoud M. R., Nielsen, G. A., Nolan K., Schall, M. W., Sevin. C. (2006). A Framework for Spread: From Local Improvements to System-Wide Change. Retrieved from http://www.ihi.org/resources/Pages/IHIWhitePapers/AFrameworkforSpreadWhitePaper.aspx

Review the following literature:

Belliolio, M. F. & Stead, L. G. (2009). Continuing Education Meetings and Workshops: Effects on Professional Practice and Health Care Outcomes. Annals of Emergency Medicine. 53(5). 685-687. Available in the Online Library.

Filipe, H. P., Sliva, E. D., Stulting, A. A., Golnik, K. C. (2014). Continuing Professional Development: Best Practices. Middle East African Journal of Ophthalmology. 21(2), 134-141. Retrieved from https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4005177/

Case Assignment

Based on your research of professional literature and the literature above, in a 3- to 4-page scholarly evaluation essay:

  1. Identify and describe the positive implications of Medical Research and Education.
  2. Explain the importance of continued education for health care professionals.
  3. Explain benefits of organizational/departmental training and staff development.
  4. Identify two current issues/problems in health care organizations and explain from a health care administer perspective how they could have been avoided with proper education.

For assistance on writing an evaluation essay, please review the following source: http://web.ics.purdue.edu/~pbawa/421/Evaluation%20Essay%20sample.htm

Assignment Expectations

  1. Conduct additional research to gather sufficient information to justify/support your position and answers to the questions.
  2. Limit your response to a maximum of 4 pages.
  3. Include an introduction and conclusion in your paper.
  4. Support your case with peer-reviewed articles, with at least 4 references. Use the following link for additional information on how to recognize peer-reviewed journals: http://www.angelo.edu/services/library/handouts/peerrev.php.
  5. You may use the following source to assist in formatting your assignment: https://owl.english.purdue.edu/owl/resource/560/01/.
  6. For additional information on reliability of sources, review the following source: https://www.edb.utexas.edu/petrosino/Legacy_Cycle/mf_jm/Challenge%201/website%20reliable.pdf.
 
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demonstrate yourknowledge

This assignment is designed to provide an opportunity to demonstrate yourknowledge of the ergonomic assessment process. Specifically, you will beconducting an ergonomic assessment of a videotaped task and identifyingopportunities to improve the task using the concepts presented in your UnitIII–VII Lessons.

Click here toaccess the video. Please note that this video includes audio.   You are required to develop a three-page written report, which must includeeach of the following elements:

1.A task description must address the work environment, work layout, tools,and equipment.

2.Include identification of musculoskeletal disorder (MSD) risk factors (youmust include at least three riskfactors) with a brief description of therisk factors, and use one of the evaluation tools(e.g., rapid upper limb assessment [RULA],rapid entire body assessment [REBA], checklist,National Institute of Occupational Safety andHealth [NIOSH] lift equation) presentedin your Unit VII Lesson to evaluate the task. Acopy of your completed assessment tool must beincluded with your report.

3.Provide the potential for an MSD injury (quantification of risk). Note that, the exact weight of the logs and the total amount of time devoted to complete the task are unknown. If you have a need to use any information not provided, please make arbitrary choices, and provide the reason why this information might be important for the risk’s assessment.

4.A brief discussion of potential MSD injuries that could result fromexposure to the risk factors must beincluded.

5.Recommendations for controlling the risk factors associated with the taskusing the hierarchy of controls. Youmust include at least one of each of thecontrols—engineering control, administrativecontrol, and personal protective equipment(PPE).

You are encouraged to revisit the unit lesson for explanations of the tools,and below are copies of the tools and checklists. You may use one of theprovided checklists or research your own. You must include the completed toolwithin an appendix.

Lifting/Lowering Tasks  ◾Click here to access the Washington Industrial Safety and HealthAct (WISHA) Lifting Equation.  ◾Click here to access the NIOSH Lifting Equation.

Upper Body Posture  ◾Click here to access the Rapid Upper Limb Assessment tool.

Entire Body Posture  ◾Click here to access the Rapid Entire Body Assessment tool.  ◾Click here to access the Body Map Questionnaire.  ◾Click here to access the WISHA Caution Zone Checklist.  ◾Click here to access the WISHA Hazard Zone Checklist.

Pushing/Pulling: Snook Tables ◾Click here to access the Snook tables.

Hand-Arm Vibration  ◾Click here to access the Hand-Arm Vibration Calculator.

Your completed project must include a minimum of two outside sources, one ofwhich must be from the CSU Online Library. The three-page written report lengthrequirement excludes the title and references pages. You must also includeyour completed assessment tool in an appendix section of your report. You mayalso include graphics to illustrate your designrecommendations

 
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