China-US Trade War Assgnment

China-US Trade War Assgnment

Each answer should be Detailed and well Explained.
To answer the questions in this activity you need to read and watch the following:

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1. PBS Video  – report on the impacts of China-US trade war (link listed in the attached file)
2. New York Times report on China-US trade war (link listed in the attached file)
3. Published article on “Who’s Paying for the US Tariffs? A Longer-Term Perspective” – it is attached.

 

 
 
China-US Trade War Assgnment

 
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Market Analysis Research Paper

Market Analysis Research Paper

The market analysis section of your business plan should illustrate your industry and market knowledge as well as any of your research findings and conclusions. This section is usually presented after the company description.

What to Include in Your Market Analysis

Industry Description and Outlook – Describe your industry, including its current size and historic growth rate as well as other trends and characteristics (e.g., life cycle stage, projected growth rate). Next, list the major customer groups within your industry.
Information About Your Target Market – Narrow your target market to a manageable size. Many businesses make the mistake of trying to appeal to too many target markets. Research and include the following information about your market:
Distinguishing characteristics – What are the critical needs of your potential customers? Are those needs being met?  What are the demographics of the group and where are they located? Are there any seasonal or cyclical purchasing trends that may impact your business?
Size of the primary target market – In addition to the size of your market, what data can you include about the annual purchases your market makes in your industry? What is the forecasted market growth for this group? For more information, see our market research guide for tips and free government resources that can help you build a market profile.
How much market share can you gain? – What is the market share percentage and number of customers you expect to obtain in a defined geographic area? Explain the logic behind your calculation. Market Analysis Research Paper

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Pricing and gross margin targets – Define your pricing structure, gross margin levels, and any discount that you plan to use.
When you include information about any of the market tests or research studies you have completed, be sure to focus only on the results of these tests. Any other details should be included in the appendix.
Competitive Analysis – Your competitive analysis should identify your competition by product line or service and market segment. Assess the following characteristics of the competitive landscape:

  • Market share
  • Strengths and weaknesses
  • How important is your target market to your competitors?
  • Are there any barriers that may hinder you as you enter the market?
  • What is your window of opportunity to enter the market?
  • Are there any indirect or secondary competitors who may impact your success?
  • What barriers to market are there (e.g., changing technology, high investment cost, lack of quality personnel)?

Regulatory Restrictions –  Include any customer or governmental regulatory requirements affecting your business, and how you’ll comply. Also, cite any operational or cost impact the compliance process will have on your business. Market Analysis Research Paper

 

 
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Marketing Assignment Discussion

Marketing Assignment Discussion
Define marketing.
Explain why marketing is so important to small business.
Explain the marketing concept, the societal marketing concept, and the holistic marketing concept.
Define customer value and discuss the role of marketing and delivering it.
Understand and explain what marketing research is all about.
Explain why a small business should conduct marketing research and why many small businesses do not do it.
Define and give examples of the two types of marketing research and the process
Explain market segmentation, target market, marketing mix, differentiation, positioning, marketing environment, marketing management, and marketing strategy
Understand the relationship between the customer/consumer and the marketing mix.
Define the two types of customer markets and the factors that contribute to consumer behavior.
Define customer experience and explain its role in small business marketing; as well as the importance of customer loyalty Marketing Assignment Discussion

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Define marketing.
Explain why marketing is so important to small business.
Explain the marketing concept, the societal marketing concept, and the holistic marketing concept.
Define customer value and discuss the role of marketing and delivering it.
Understand and explain what marketing research is all about.
Explain why a small business should conduct marketing research and why many small businesses do not do it.
Define and give examples of the two types of marketing research and the process
Explain market segmentation, target market, marketing mix, differentiation, positioning, marketing environment, marketing management, and marketing strategy
Understand the relationship between the customer/consumer and the marketing mix.
Define the two types of customer markets and the factors that contribute to consumer behavior.
Define customer experience and explain its role in small business marketing; as well as the importance of customer loyalty
Marketing Assignment Discussion

 
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Global Marketing Assignment Discussion

Global Marketing Assignment Discussion
Introduction In Chapter 8, you read about “Global Marketing”, a business practice that is crucial to an individual firm and the nation alike. Chapter 8 also discusses the major elements of international global marketing including economic, social-cultural, technological, and political-legal factors, as well as trade barriers. This discussion assignment will center on these concepts. Instructions Respond to the given questions:

  • Task 1: Identify a U.S. based global/international business organization with an international market presence (e.g., KFC).
  • Task 2: Identify one international market that the company (identified in Task 1) serves. Discuss how this foreign market is different in terms of any three of the environmental factors(i.e., economic, social-cultural, technological, political-legal, competition). For example, KFC has a presence in India, a market known for its rapid economic growth and collectivistic cultural background. (Note, your discussion should be more elaborate and provide supporting information.)
  • Task 3: Find a recent ad (picture or video) that reflects how the company addresses the needs of this foreign market given your discussion in Task  Global Marketing Assignment Discussion

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  1. Explain why you chose this example and how this ad delvers the band value and reflects customer lifestyle. For example, the KFC commercial featured below introduces the new menu item, ‘Flaming Crunch Chicken’, which is localized and reflects the local culture and its cuisine. The advertisement features a child who aspires to be a champion basketball player. As he consumes the Flaming Crunch Chicken, he realizes that working hard and knowing your own strength is more important than physical size. This conveys a strong message to a young audience and KFC has been successful in marketing their brand through youth advocacy.

Global Marketing Assignment Discussion
 

 
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Geopolitical State of Affairs Discussion

Geopolitical State of Affairs Discussion
Looking Ahead: Geopolitical State of Affairs and eLearning Over the next two modules, you will work on an assignment focused on a geopolitical event related to a sector of the eLearning industry. For the purposes of this Assignment, geopolitics refers to geographic, political, economic, social, and governmental policy that directly or indirectly impacts education and eLearning. Geopolitical events may occur at the global, national, state, or local level; examples include: The rise of private for-profit charter schools in K–12 Rising tuition at institutions of higher learning Environmental disasters that interrupt the school year Military students on deployment due to political unrest in the Middle East and Asia Internet governance and net neutrality Immigration reform related to schooling Mobile learning in areas without Internet connectivity Choose a sector of the eLearning industry and identify a significant current geopolitical event that is having an impact on your chosen sector. Then, over the course of the two modules, you will research both the sector and the event to produce two documents: an infographic (due in Module 3 by Day 7 of Week 6) and a whitepaper (due in Module 4 by Day 7 of Week 8). Geopolitical State of Affairs Discussion

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Looking Ahead: Geopolitical State of Affairs and eLearning Over the next two modules, you will work on an assignment focused on a geopolitical event related to a sector of the eLearning industry. For the purposes of this Assignment, geopolitics refers to geographic, political, economic, social, and governmental policy that directly or indirectly impacts education and eLearning. Geopolitical events may occur at the global, national, state, or local level; examples include: The rise of private for-profit charter schools in K–12 Rising tuition at institutions of higher learning Environmental disasters that interrupt the school year Military students on deployment due to political unrest in the Middle East and Asia Internet governance and net neutrality Immigration reform related to schooling Mobile learning in areas without Internet connectivity Choose a sector of the eLearning industry and identify a significant current geopolitical event that is having an impact on your chosen sector. Then, over the course of the two modules, you will research both the sector and the event to produce two documents: an infographic (due in Module 3 by Day 7 of Week 6) and a whitepaper (due in Module 4 by Day 7 of Week 8). Geopolitical State of Affairs Discussion

 
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Utilizing Managing Change: Enquiry & Action

Utilizing Managing Change: Enquiry & Action
Utilizing Managing Change: Enquiry & Action as your only resource, submit a two- three page paper into the Written Assignment Drop Box, analyzing the HBP article “Project Hugo at LHSC: “Leading Urgent Change in Healthcare” discussing if you were in Johnson’s role, what would you do to ensure HUGO resulted in a successful and lasting organizational change by using tools and theories you’ve read in this textbook?? Please cite from your text and choose any chapter to concentrate on. CREATE A SPECIFIC ACTION PLAN (this will be youdr job someday) This is an example on how to start your paper to organize your ideas. I will be grading this assignment with more arduous than other assignments, so please research, organize, and watch grammar. Utilizing Managing Change: Enquiry & Action

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Please, please proof read your paper many times. If you do not put the time in this assignment it will reflect in your grade. Chapter 15 Accounting For Change Kotter’s 8 Step Model: 1. Create a sense of urgency( e.g., tell stories about ill events to evoke emotions to inspire the employees and physicians; spark competitive motivation by drawing comparisons to other Ontario hospitals). 2. Form a powerful guiding coalition ( Johnson needs to ensure senior leadership is on board with any actions she plans to undertake; she must must identify informal leaders fodr each clinician group and get them on board). 3. Create a vision for change ( posters posted at the hospital describing HUGO to be the cutting edge of safe and efficient healthcare practice). 4. Communicate HUGO vision( develop a powerful slogans and have a central message that goes out to the organization at large in addition to sending out more specific translations of the message to specific groups). 5. Romove obstacles by empowering others to act on the vision ( training to enable two-way communications with postive and negative feedback to identify problems in the implementations – with follow-up actions to problems). 6. Plan and create short-term wins ( report any postive changes in the hospital rankings to safety and medical mistakes; tell stories about ease of adoption and use). 7. Consolidate improvements and produce more change (continuously building on the early sucess of the change effort, not letting up while expecting the change to take time. 8. Institutionalize new approaches ( make formal changes to recruitment, compensation, create incentives, etc.. so the new approaches become embedded in the organization’s culture and just feel like, “second nature CHANGE IS GOOD”). Utilizing Managing Change: Enquiry & Action

 
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Marketing Intelligence Systems Tracking

Marketing Intelligence Systems Tracking
By now, you should have reviewed this week’s required reading material and have an understanding of the important concepts.

  • You will now take part in the week’s discussion by creating your own post related to one of the discussion topics mentioned here.
  • You can view the discussion assignment and supporting tips in the attached PPT .

Instructions Select any ONE of the given topics and respond to the related topic questions: Marketing Intelligence Systems Tracking

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  1. Baby Food Company: If you worked for a company that sold baby food, what ideas would you suggest for gleaning external sources of data in the macro-environment and improving Marketing Intelligence Systems tracking? What type of data would you want to collect for your internal systems, that is, sales information systems and internal databases? How would you obtain that data?
  2. Trunk Club: What interaction points, or “touchpoints”, are there with customers? How can the company customize the customer journey and use internal records to enhance their personalized interactions? What external sources of data or trends might inform and augment Trunk Club’s strategy? What new developments should they introduce based on macro-environmental changes?
  3. TWU Coffee Shop: Design a marketing research plan that Texas Wesleyan University could use to examine the possibility of installing a coffee shop on the campus. Would it be secondary, primary, exploratory, descriptive, or causal research, and what type of research would you use? Also describe the marketing metrics and sampling plan you would use.

Marketing Intelligence Systems Tracking
 

 
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Digital Marketing Assignment Paper

Digital Marketing Assignment Paper

Question Description

You have recently been appointed as Digital Marketing Executive for an integrated marketing agency. As part of your first project in your new role, the Head of Marketing has asked you to investigate how Toys “R” Us could have utilized new strategies to strengthen and reinforce its digital marketing capabilities Your task is to write a report that addresses the following:

  1. Discuss the differences between Traditional and Digital Marketing. Explain why it would have been important for Toys “R” Us to invest in digital marketing. LO 1
  2. Illustrate how Toys “R” Us could utilize website optimization techniques to improve performance. LO 3
  3. Critically discuss how Toys “R” Us can use Optimization (SEO) and Pay-Per- Click advertising (PPC), to improve its website visibility amongst its competitors.Digital Marketing Assignment Paper

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Clintons Clintons Cards was founded in 1968 by the late Don Lewin. Greeting cards were once rumoured to be the most profitable product on the high street (retail insiders suggested a £3 card could cost Clintons as little as 30p to buy from a manufacturer), but by 2012 it had ignored the threat of email and e-cards. Their mantra “birthdays and anniversaries never go out fashion” was still right, but the way people once celebrated them definitely had. What’s more, their business model of dominating high streets with multiple stores and buying out its competition was outmoded by the late 2000s. By the time it had launched its own e-card side of the business, it was too little too late.
At their peak: owning more than 1,000 stores, Clintons once controlled 25 per cent of the greeting card market.
Who replaced them? Clintons is now run by American Greetings (the world’s biggest greetings card firm), but online retailers like Funky Pigeon and Moonpig dominate the UK personalized greetings card market. Additional information http://www.bbc.co.uk/news/magazine-18020006 You have recently been appointed as Digital Marketing Manager for Clintons. As part of your first project in your new role, the Head of Marketing has asked you to investigate some new strategies to strengthen and reinforce the organizations digital marketing capabilities and expertise. Digital Marketing Assignment Paper
 
 

 
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Production, Entry, and Exit Assignment

Production, Entry, and Exit Assignment
 
In a competitive market, there are many buyers and sellers. The goods offered are largely the same, and firms can freely enter or exit the market. Buyers and sellers are both price takers. The amount of output produced determines the revenue of a firm.
 
First, play the simulation game Production, Entry, and Exit in the MindTap environment. In this discussion, you will share your experiences playing that game. Your work in this discussion will directly support your success on the course project.Production, Entry, and Exit Assignment
 
In your initial post, include the image of your simulation report in your response. See the How to Submit a Simulation Report Image document for more information. Then, address the following questions:

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Imagine you own your own business. Based on what you learned from the simulation, what factors would determine your entry and exit into a market?
Applying the concept of marginal costs, how would you, as a business owner, decide how much to produce?
How does the impact of fixed costs change production decisions in the short run and in the long run? Refer to the average total-cost (ATC) model included in the textbook to
 
 
Production, Entry, and Exit Assignment

 
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