China-US Trade War Assgnment

China-US Trade War Assgnment

Each answer should be Detailed and well Explained.
To answer the questions in this activity you need to read and watch the following:

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1. PBS Video  – report on the impacts of China-US trade war (link listed in the attached file)
2. New York Times report on China-US trade war (link listed in the attached file)
3. Published article on “Who’s Paying for the US Tariffs? A Longer-Term Perspective” – it is attached.

 

 
 
China-US Trade War Assgnment

 
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Market Analysis Research Paper

Market Analysis Research Paper

The market analysis section of your business plan should illustrate your industry and market knowledge as well as any of your research findings and conclusions. This section is usually presented after the company description.

What to Include in Your Market Analysis

Industry Description and Outlook – Describe your industry, including its current size and historic growth rate as well as other trends and characteristics (e.g., life cycle stage, projected growth rate). Next, list the major customer groups within your industry.
Information About Your Target Market – Narrow your target market to a manageable size. Many businesses make the mistake of trying to appeal to too many target markets. Research and include the following information about your market:
Distinguishing characteristics – What are the critical needs of your potential customers? Are those needs being met?  What are the demographics of the group and where are they located? Are there any seasonal or cyclical purchasing trends that may impact your business?
Size of the primary target market – In addition to the size of your market, what data can you include about the annual purchases your market makes in your industry? What is the forecasted market growth for this group? For more information, see our market research guide for tips and free government resources that can help you build a market profile.
How much market share can you gain? – What is the market share percentage and number of customers you expect to obtain in a defined geographic area? Explain the logic behind your calculation. Market Analysis Research Paper

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Pricing and gross margin targets – Define your pricing structure, gross margin levels, and any discount that you plan to use.
When you include information about any of the market tests or research studies you have completed, be sure to focus only on the results of these tests. Any other details should be included in the appendix.
Competitive Analysis – Your competitive analysis should identify your competition by product line or service and market segment. Assess the following characteristics of the competitive landscape:

  • Market share
  • Strengths and weaknesses
  • How important is your target market to your competitors?
  • Are there any barriers that may hinder you as you enter the market?
  • What is your window of opportunity to enter the market?
  • Are there any indirect or secondary competitors who may impact your success?
  • What barriers to market are there (e.g., changing technology, high investment cost, lack of quality personnel)?

Regulatory Restrictions –  Include any customer or governmental regulatory requirements affecting your business, and how you’ll comply. Also, cite any operational or cost impact the compliance process will have on your business. Market Analysis Research Paper

 

 
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Marketing Assignment Discussion

Marketing Assignment Discussion
Define marketing.
Explain why marketing is so important to small business.
Explain the marketing concept, the societal marketing concept, and the holistic marketing concept.
Define customer value and discuss the role of marketing and delivering it.
Understand and explain what marketing research is all about.
Explain why a small business should conduct marketing research and why many small businesses do not do it.
Define and give examples of the two types of marketing research and the process
Explain market segmentation, target market, marketing mix, differentiation, positioning, marketing environment, marketing management, and marketing strategy
Understand the relationship between the customer/consumer and the marketing mix.
Define the two types of customer markets and the factors that contribute to consumer behavior.
Define customer experience and explain its role in small business marketing; as well as the importance of customer loyalty Marketing Assignment Discussion

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Define marketing.
Explain why marketing is so important to small business.
Explain the marketing concept, the societal marketing concept, and the holistic marketing concept.
Define customer value and discuss the role of marketing and delivering it.
Understand and explain what marketing research is all about.
Explain why a small business should conduct marketing research and why many small businesses do not do it.
Define and give examples of the two types of marketing research and the process
Explain market segmentation, target market, marketing mix, differentiation, positioning, marketing environment, marketing management, and marketing strategy
Understand the relationship between the customer/consumer and the marketing mix.
Define the two types of customer markets and the factors that contribute to consumer behavior.
Define customer experience and explain its role in small business marketing; as well as the importance of customer loyalty
Marketing Assignment Discussion

 
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Global Marketing Assignment Discussion

Global Marketing Assignment Discussion
Introduction In Chapter 8, you read about “Global Marketing”, a business practice that is crucial to an individual firm and the nation alike. Chapter 8 also discusses the major elements of international global marketing including economic, social-cultural, technological, and political-legal factors, as well as trade barriers. This discussion assignment will center on these concepts. Instructions Respond to the given questions:

  • Task 1: Identify a U.S. based global/international business organization with an international market presence (e.g., KFC).
  • Task 2: Identify one international market that the company (identified in Task 1) serves. Discuss how this foreign market is different in terms of any three of the environmental factors(i.e., economic, social-cultural, technological, political-legal, competition). For example, KFC has a presence in India, a market known for its rapid economic growth and collectivistic cultural background. (Note, your discussion should be more elaborate and provide supporting information.)
  • Task 3: Find a recent ad (picture or video) that reflects how the company addresses the needs of this foreign market given your discussion in Task  Global Marketing Assignment Discussion

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  1. Explain why you chose this example and how this ad delvers the band value and reflects customer lifestyle. For example, the KFC commercial featured below introduces the new menu item, ‘Flaming Crunch Chicken’, which is localized and reflects the local culture and its cuisine. The advertisement features a child who aspires to be a champion basketball player. As he consumes the Flaming Crunch Chicken, he realizes that working hard and knowing your own strength is more important than physical size. This conveys a strong message to a young audience and KFC has been successful in marketing their brand through youth advocacy.

Global Marketing Assignment Discussion
 

 
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