Marketing Plans in Health Care click here for more information on this paper

As you have seen this week, a marketing plan is a tool to help an organization achieve the goals and objectives identified in its strategic plan. In order to be effective, a marketing plan must accurately reflect what the health care organization is trying to accomplish. The marketing plan should also offer a realistic assessment of the market environment, the organization’s position in that market, and a clear and logical strategy consistent with actual conditions and desired outcomes.

In this Application, you will identify and evaluate an actual marketing plan for a health care organization.

To prepare for this Application Assignment:

• Review this week’s Learning Resources.
• Locate and select a health care marketing plan from the Internet, library, or the organization with which you are associated.

To complete this Application Assignment, write a 3-page paper analyzing your chosen health care marketing plan. Be sure to address the following:

• Briefly describe the health care organization (type, location, size, etc).
• Analyze how well the marketing plan defines what the health care organization is trying to accomplish. Provide details and justification.
• Explain to what extent the health care organization understands its environment, the market, and competition. What key market data is presented?
• Evaluate whether the strategy action match seems logical. Explain.
• Evaluate whether the marketing objectives are specific. Explain. Provide suggestions if they are not.
• Evaluate whether tactics are specific, appropriate, and backed with enough power to meet the marketing objectives. Explain.
• Evaluate whether the health care organization’s marketing plan is logical and realistic. Explain.
• Evaluate whether the health care organization’s marketing plan is cohesive. Explain.
• Identify and analyze some barriers to the health care organization’s marketing plan’s success.

Your written assignments must follow APA guidelines. Be sure to support your work with specific citations from this week’s Learning Resources and additional scholarly sources

Kotler, N. G., Kotler, P., & Kotler, W. I. (2008). Museum marketing and strategy: Designing missions, building audiences, generating revenue and resources (pp. 31–32). San Francisco, CA: Jossey-Bass.

Article: Aluise, T. (1987). Components of a medical practice marketing plan. Journal of Health Care Marketing, 7(3), 54–57.

Question Description

Research a health care organization or a network that spans several states within the U.S. (Example: United Healthcare, Vanguard, Banner Healthcare, etc.).

Harvard Business Review Online and Hoover’s Company Records, found in the GCU Library, are useful sources. You may also find pertinent information on your organization’s webpage.

Review “Singapore Airlines Case Study.”

Prepare a 1,000-1250-word paper that focuses on the organization or network you have selected.

Your essay should assess the readiness of the health care organization or network in addressing the health care needs of citizens in the next decade, and include a strategic plan that addresses issues pertaining to network growth, nurse staffing, resource management, and patient satisfaction. Provide a comparison to the health care organization or network and the Singapore Airlines. Include any cultural issues that may influence the practices listed above.

Prepare this assignment according to the APA guidelines found in the APA Style Guide, . An abstract is not required.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

Select two disorders of the male and/or female reproductive systems that interest you. Post a description of the two reproductive disorders you selected, including their similarities and differences. Then, select one of the following factors: genetics, ethnicity, age, or behavior. And explain how the factor you selected might impact the diagnosis of treatment for the reproductive disorders. 

– This work should have Introduction and conclusion

– This work should have at 4 to 5 current references (Year 2013 and up)

– Use at least 2 references from class Learning Resources

The following Resources are not acceptable:

1. Wikipedia

2. Cdc.gov- nonhealthcare professionals section

3. Webmd.com

4. Mayoclinic.com

LEARNING RESOURCES

**Huether, S. E., & McCance, K. L. (2017). Understanding pathophysiology (6th ed.). St. Louis, MO: Mosby.

• Chapter      32, “Structure and Function of the Reproductive Systems”

This chapter establishes a foundation for examining alterations of reproductive systems by examining the female and male reproductive systems. It covers the development of both reproductive systems and effects of aging on the systems.

• Chapter      33, “Alterations of the Female Reproductive System

This chapter covers alterations of the female reproductive systems. It also explores the epidemiology, clinical manifestations, evaluation, and treatment of sexually transmitted infections.

• Chapter      34, “Alterations of the Male Reproductive System”

This chapter covers alterations of the male reproductive systems. It also explores the epidemiology, clinical manifestations, evaluation, and treatment of sexually transmitted infections.

**Hammer, G. G. , & McPhee, S. (2014). Pathophysiology of disease: An introduction to clinical medicine. (7th ed.) New York, NY: McGraw-Hill Education.

• Chapter      22, “Disorders of the Female Reproductive Tract”

This chapter reviews the normal structure and function of the female reproductive tract. It then examines disorders specific to the female reproductive tract such as menstrual disorders and infertility.

• Chapter      23, “Disorders of the Male Reproductive Tract”

This chapter reviews the normal structure and function of the male reproductive tract. It then explores disorders specific to the male reproductive tract such as male infertility and benign prostatic hyperplasia.

Create a PowerPoint presentation that addresses each of the following points/questions. Be sure to completely answer all the questions for each bullet point. Use clear headings that allow your professor to know which bullet you are addressing on the slides in your presentation. Support your content with at least three (3) sources using APA citations throughout your presentation. Make sure to cite the sources using the APA writing style for the presentation. Include a slide for your references at the end. Follow best practices for PowerPoint presentations related to text size, color, images, effects, wordiness, and multimedia enhancements. Review the rubric criteria for this assignment.

Identify an evidence based practice model and change theory that has been defined in Chapters 13 and 14 of the textbook (Melnyk and Fineout-Overholt, 2015). Describe in detail how you would utilize the practice model ( The  Iowa model of evidence based practice.) and change theory ( Roger’s theory of diffusion of innovations) to implement an evidence-based practice change in your clinical practice environment, related to your research topic. Clinical practice guideline towards the prevention of neck pain among adults. therapy  over medication).

1. Title Slide (1 slide)
2. Objective Slide (1 slide)
3. Identify an evidence-based practice model and change theory that has been defined in Chapters 13 and 14 of the textbook (Melnyk and Fineout-Overholt, 2015). (2-3 slides).
4. Describe in detail how you would utilize the practice model and change theory to implement an evidence-based practice change in your clinical practice environment, related to your research topic. (6-8 slides)
5. References (1 slide)

Assignment Expectations: 

Length: 8-14 slides
Structure: Include a title slide, objective slide, content slides, reference slide in APA format. Title/Objective/Reference slides do not count towards the minimum slide count for this assignment.
References: Use appropriate APA style in-text citations and references for all resources utilized to answer the questions. A minimum of three (3) scholarly sources are required for this assignment.

Please Check the Competencies:
Overview 
  
Write 3–5 pages in which you describe a nursing informatics best practices policy for effective and safe data use in a nursing practice setting or organization.

By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:

Competency 2: Identify strategies and best practices for using informatics in nursing and health care.       

Describe the best practices needed to promote and support data security.
Describe the ethical standards needed to promote patient confidentiality.
Describe regulatory requirements that promote and support positive patient outcomes related to a specific population.
Describe the types of behaviors and skills nurse leaders need to guide the use of information technology and research for improved patient-care outcomes.

Competency 4: Communicate in a manner that is consistent with expectations of a nursing professional.       

Write coherently to support a central idea in appropriate format with correct grammar, usage, and mechanics.

To deepen your understanding, you are encouraged to consider the questions below and discuss them with a fellow learner, a work associate, an interested friend, or a member of the business community.

How do nurses develop best practice?
How does research support best practice?
What are best practices in your organization that you think are exemplars for improving patient care?
What nursing roles should be in place to support the use of evidenced-based practice?
How would you describe the concept of meaningful use and technology adoption stages: electronic health records (EHR) incentive programs, and how does this fit within the context of best practice?
What are the main points to consider as you review The Health Insurance Portability and Accountability Act (HIPAA), and why is this best practice?
How does the Patient Safety and Quality Improvement Act (PSQIA) support patient safety and improved patient outcomes?

Assessment Instructions 
  
Imagine an organization asks you to contribute to the development of an information system best-practices policy to help maintain patient safety and patient confidentiality in their practice setting. The organization wants you to create a document to help the group better understand why an informatics policy is needed and the practices that should be included in the policy.
A nursing informatics best-practices document can serve multiple purposes, such as a handout for new-hire orientation or as a background report given to a committee tasked with creating or updating a nursing informatics best-practices policy.
Preparation
To expand your understanding of nursing informatics best practices within the industry, research the most current information about the topics of nursing best-practices documents and nursing informatics best practices.
Using different methods (Web search, for example), locate 4–6 scholarly articles related to best practices designed to support positive patient outcomes related to the following areas:

The meaning of secure data practices.
Ethical standards needed to promote and support data security.
Patient confidentiality.
Regulatory requirements.
Behaviors and skills nurse leaders need to guide the use of information technology and research for improved patient-care outcomes.

Directions
Create a description of a nursing informatics best-practices policy document designed to define and encourage effective and safe data use in a practice setting or organization.

Purpose Statement: Statement of why an organization would create the policy. Include any reasons and intent that supports the creation of an informatics best-practices policy.
Best Practices Definitions and Descriptions: 

Definitions of secure practices, data security, and patient confidentiality.
Ethical standards.
Regulatory requirements.

Implementation: 

Behaviors – describe the behaviors nurse leaders will need to demonstrate that will guide implementation of the policy.
Skills required – describe the skills needed to ensure policy adherence.

Format your document using the professional format and style (corporate identity) used in your organization or practice setting. Note: If you are not currently working in an organizational setting, follow the formatting instructions below.
Additional Requirements

Written communication: Ensure written communication is free of errors that detract from the overall message.
APA formatting: Format resources and citations according to current APA style and formatting guidelines.
Number of resources: Cite a minimum of four peer-reviewed resources.
Length: Submit 3–5 typed, double-spaced pages.
Font and font size: Use Times New Roman, 12 point.