Marketing and the Health Care System

Select a health care provided with which you are familiar and write a four to six (4-6) page paper in which you:

  1. Determine the direct impact of marketing for the health care provider you selected.
  2. Outline a strategy for the health care provider you selected to determine the utilization of its products or services.
  3. Outline a marketing strategy for the health care provider you selected.
  4. Recommend at least three (3) separate ways the health care provider you selected could shape the buying decisions of its customers.
  5. Provide at least three (3) qualified sources, e.g., peer-reviewed journals, professional organization Website, or health care provider Websites.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

  • Describe the health care system and the role of marketing.
  • Analyze the competitive environment of a health services organization and identify a course of action that will allow for strategic marketing success.
  • Use technology and information resources to research issues in health services marketing.
  • Write clearly and concisely about health services marketing using proper writing mechanics.

Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills.

Negotiation Presentation Project

For the Unit V PowerPoint Presentation, you will design a presentation for an organization that you work for, have worked for, or would like to work for in the future. You may create your presentation using PowerPoint or your presentation software of choice. This presentation will be used to teach new employees about the sources of power and communication techniques for in-person and virtual negotiations.
Your presentation should be addressed to new employees and should include the following:

  • A profile of the clients your company serves
  • The types of negotiations your company encounters
  • Sources of power in negotiation
  • Communication techniques for in-person and virtual negotiations
  • How the communication techniques can be used at this organization

As you define each source or technique, please include scenarios to help employees understand how to utilize each source and technique for your company.
Your presentation must be at least seven PowerPoint slides in length, not including the title slide and reference slide. Please utilize the speaker notes to add additional details. You are required to use at least your textbook as a reference. You may use the CSU Online Library or the Internet for other resources. Follow proper APA format, including citing and referencing all outside sources used. Feel free to use creativity when selecting graphics and fonts/backgrounds.

In this final course entry into your Nurse E-Portfolio, you continue examining your role in public/community health nursing. Using the e-portfolio format, answer the following questions. Make sure you spend some time thinking about the answers to these questions before writing.

  • Explore different public or community health careers and discuss one that you might be interested in.
  • Describe the requirements to practice and available positions in your community.
  • Address how this position impacts the health of the population it serves.
  • Also, discuss what you have learned about nursing in the community and how this has changed your perception of your nursing practice.
  • EPortfolio Final Entry Grading RubricScoring Rubric: e-Portfolio Final Course Entry – Public HealthExplore different public or community health careers and discuss one that you might be interested in -2Describe the requirements to practice and available positions in your community- 2Address how this position impacts the health of the population it serves.-2Discuss what you have learned about nursing in the community and how this has changed your perception of your nursing practice 2Grammar, Spelling, APA

TOPIC: IMPROVING MEDICATION ADHERENCE IN HOME HEALTH CARE SETTINGS.
This assignment is Based on a previously completed Research. It a Quality Improvement Project but the topic has changed. PLEASE SEE THE ATTACHED. PLEASE FOLLOW THE PROFESSOR’S DIRECTION AND MAKE CORRECTIONS AS SUGGESTED
Please see the ATTACHED previously completed Sample, which must be Modified.
· This should be a Research that is already translated into Quality Improvement and Practice
· Doctoral learners are required to use APA style for their writing assignments.
Chapter 1 of the Direct Practice Improvement (DPI) Project is titled “Introduction to the Project” and includes background and other essential information regarding the overall DPI Project design and components.
General Requirements:
Use the following information to ensure successful completion of the assignment:
· Access the textbook “The Doctor of Nursing Practice Essentials: A New Model for Advanced Practice Nursing textbook. Chapter 10 of this textbook provides an excellent template for a DNP-focused scholarly project.
· You are required to submit this assignment to LopesWrite.
Directions:
Use the “DPI Proposal Template” to help you develop a draft of the Introduction (Chapter 1) of your DPI Project Proposal. Keep in mind this is an outline and formatting structure; it may be of use to you but recall that each project will vary in nature and scope, so adaptations to this format may be required. Sections in Chapter 1 include:
1. Chapter 1: Introduction to the Project
2. Background of the Project
3. Problem Statement
4. Purpose of the Project
5. Clinical Question(s)
6. Advancing Scientific Knowledge
7. Significance of the Project
8. Rationale for Methodology
9. Nature of the Project Design
10. Definition of Terms
11. Assumptions, Limitations, Delimitations
12. Summary and Organization of the Remainder of the Project
Much of this information can be gleaned from your DPI Prospectus and 10 Strategic Points, but you will find that new as well as expanded content in specific areas will be required, depending on the nature of your proposed DPI Project.
attachment
DPI-CHAPTER1.docx

Middle range nursing theory

Write a 1,000-1,250 word paper examining how the Conceptual – Theoretical – Empirical (CTE) structure translates into nursing practice based on one of the middle range theories that has been formulated or derived from your preferred conceptual model of nursing. Translate and apply the selected theory to nursing practice using actual examples. Evaluate the theory using the CTE steps below:

  1. Evaluation of the conceptual-theoretical-empirical linkages.
  2. Evaluation of the selected theory.
  3. Evaluation of the empirical indicators.
  4. Evaluation of research findings.
  5. Evaluation of the utility and soundness of the practice theory.

Thriving organizations see the value of cultivating both management and leadership competencies. For this Discussion, you consider two distinct “buckets” of competencies—management and leadership—and think about how these can be leveraged to successfully introduce a new product or service in an organization.

To prepare:

  • Think about a new product or service in your organization that was recently implemented.
    • Identify five leadership strategies you might use to address the implementation of the new product or service.
    • Think about the management competencies that were needed in order for this project to be successful. Why are these competencies important?
    • Consider the leadership competencies required for success, and reflect on the value of these competencies.

By Day 3

Post a description of the new product or service and how it aligns with organizational goals and professional standards. Describe the distinct management and leadership competencies that facilitated successful implementation of this project. Provide your rationale.

Please reply to the following discussion attached. 250 wordsplease? Thanks so much.

Question: Explain the “market failure” approach to determining the role of the public sector. Explain how this approach can be applied to some examples drawn from your work experience or the academic literature.
Demonstrate YOUR understanding:
-The marker is trying to work out whether you understand the topic set in the question.
-Answer the question set.
-Prepare by reading multiple writers quickly about the subject, become a bit of an expert.
-Explain things in your own way – make the logic clear.
-If you don’t understand something, more work is required.
-Don’t try to escape from your lack of understanding by using a quote you don’t understand to explain something.
Sections of the essay:
-Introduction: There are usually many different ways to answer a question. Explain briefly how you are answering and why that is appropriate. Keep brief – return to the introduction to improve it when you have done the rest of the essay.
-Sections: if there are say two parts to the essay, have two sub headings for these parts
-Conclusion: Briefly make the most important one or two points
-References: Do a good job on this, Harvard style
Sketching:
Explain very briefly how the market works to produce optimal outcomes.
Fundamental role of government, law, order, national defense (just mention, do not go deep).
Further roles of government resulting from market failure, such as Stabilization, Redistribution, Allocation(mention in a sentence, do not go deep)
Mainly focus: Monopoly, Externality, Public goods, Information failure.(choose one of these headings with couples of examples, or two of these headings with one example each.)
Academic article that might be used.
 
 
Unit VI Scholarly Activity

  • Weight: 9% of course grade
Instructions

For this assignment, you will have the opportunity to develop a scholarly paper about power and sample size determination. Within the content of the paper, you will have the opportunity to examine three different examples of sample size. Please use issues related to public health.
Select two journal articles where a sample size is identified using the CSU Online Library databases for your search. Ensure the articles were published within the past five years.
Be sure to include the following in the content of your paper:

  • In the first section, explain your thoughts concerning what would have happened if the studies had a much smaller or limited number of participants (instead of the number of participants they actually had) to support a valid research study.
  • For the second section, explain your thoughts about what could have happened if the researchers had too many participants (more than they actually had), and this became a strain on finances and resources.
  • In the third section, explain how your selected research articles incorporated key themes from power and sample size determination.
  • In the fourth section, identify why the samples in the studies were estimated to be the right sizes for the population under study.
  • Next, explain how the margin of error, effect size, and variability of the outcome affect sample size computations.
  • Finally, compare and contrast the three sample scenarios you identified above (too many, too few, and the ideal number of participants) for the two articles. How would the results have been similar or different depending on the sample sizes? You may create a chart with columns and rows for this final section.

Your paper must be at least two pages in length, and you must use at least the two selected journal articles as references, but more may be used if needed. Any information from a source must be cited and referenced in APA format, and your paper should be formatted in APA style.

  • attachment

    UnitVI.pdf

In this assignment, you will select a program, quality improvement initiative, or other project from your place of employment. Assume you are presenting this program to the board for approval of funding. Write an executive summary (850-1,000 words) to present to the board, from which they will make their decision to fund your program or project. The summary should include:

  1. The purpose of the program or project.
  2. The target population or audience.
  3. The benefits of the program or project
  4. The cost or budget justification.
  5. The basis upon which the program or project will be evaluated.

Share your written proposal with your manager, supervisor or other colleague in a formal leadership position within a health care organization. Request their feedback using the following questions as prompts:

  1. Do you believe the proposal would be approved if formally proposed?
  2. What are some strengths and weaknesses of the proposal?

Submit the written proposal along with the “Executive Summary Feedback Form.”

Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.