KNOW PUBLIC HEALTH EPIDEMIOLOGY 
DUE 12/12 9 P.M EST  
1)How does each of the following conditions influence the prevalence of a disease in a population? For each scenario, assume that no other changes occur. Your choices are: increases prevalence, decreases prevalence, or has no effect on prevalence.
· A treatment is developed that prolongs the life of people suffering from the disease?
· A new measure is developed that prevents new cases of disease from occurring?
· There is immigration of a large number of healthy people into the population.?
· The case-fatality rate for the disease increases?

2) Which type of measure of disease frequency best describes each of the following scenarios?
· Percentage of students enrolled in a college who developed influenza during the spring semester of 2012.
· Percentage of students enrolled in an epidemiology class who had sore throats on the first day of class.
· Percent of breast cancer patients who underwent mastectomy during 2012.
· Percent of men found to have high blood pressure at their yearly physical.
· Number of newly-diagnosed cases of AIDS in a year per 100,000 persons.
· Percent of infants born with spina bifida out of 1,000 liveborn infants.
· Percent of drivers found to be legally drunk at the time of their car accident.

3) Suppose that you are following a group of children for the development of asthma over a one- year period. You identify 100 children on January 1st, screen them for asthma, and set up a monitoring program to check on their status on a monthly basis. Five children are considered prevalent cases because they were diagnosed with asthma before January 1st. Ten children develop asthma on March 1st and another ten children develop asthma on July 1st. Another 10 children who remain healthy were followed for six months and then were lost to follow-up. All of the remaining children did not develop asthma and were not lost to follow-up. Follow-up ended on December 31st.
· What was the prevalence of asthma on June 1st?
· What was the prevalence of asthma on September 1st?
· How many person-months of observation were accrued by this population?
· What was the incidence rate of asthma in this population for the one-year period?

Public health professionals must be involved in numerous planning activities that are related to emergency public health responses. This aspect of environmental health is fast becoming a highly popular sector. Events related to natural disasters and responses to terror attacks over the past decade have become very real.This assignment addresses emergency public health responses that are capable of providing meaningful help to communities when such events become evident.Consider the following:The city of Centervale has a population of 75 000 and continues to grow. It is located approximately forty-five miles outside of a huge metropolitan area of over two million people.Centervale has been developing their local disaster management plan since the terrorist attacks of September 11 2001. The city elects a mayor and city council which contracts a city manager.City officials and planners have been following the latest protocols as provided for instate and federal guidelines for a community of its size and configuration. However the citys plans have mostly focused on responses to terrorism threats. Plans show incomplete responses to other public health emergencies or natural disasters. For the most part they have continued to rely on local first responder protocols that have been in place for years.You have been invited as a Disaster Management and Emergency Preparedness specialist to make a proposal to the city council in the hopes that they will hire you to help Centervale fully develop its plans to include protocols for a full and measured response to other disasters of a public health nature including natural disasters.The city council is allowing you forty-five minutes for your presentation. Keep in mind the scalability factor for the size of population and location. Your presentation must include a risk-based all-hazards and capability-approach response. Be sure to address the following in your presentation:Use the National Preparedness Guidelines (NPG) as a starting point in researching relevant information.Complete the following:Ensure you support your arguments with examples and scholarly references.Use the slide speakers notes to clarify further explanations. You may also use the audio function in your presentation.Develop a 10-slide presentation in PowerPoint format. Apply APA standards to citation of sources.Grading Criteria:Identify two public health threats to Centervale one that arises from terrorism and one that arises from natural disasters.CO 1 2 4PO 1.b 2.a 4.aILO 1 2 3 5 6Create a Common Target overview that outlines basic planning and communications.CO 3 6 7PO 1.b 2.a 3.b 4.a 5.a 6.aILO 1 2 3 5 6Identify basic prevention strategies Centervale should conduct.CO 2 3 7PO 1.b 2.a 3.b 6.aILO 1 2 3 6Recommend specific protection strategies to mitigate the effects the disasters have on public health. Make sure you address infrastructure food and agriculture and epidemiological services; make sure you account for both human and animal health.CO 2 3 7PO 1.b 2.a 3.b 6.aILO 1 2 3 6Develop a basic response plan that outlines specific appropriate steps Centervale must take to ensure proper response.CO 2 3 5 6 7PO 1.b 2.a 3.b 4.a 5.a 6.aILO 1 2 3 5 6In your response plan explain the common issues facing the health of the responder teams and propose steps to mitigate those issues.CO 3 5 6 7PO 1.b 2.a 3.b 4.a 5.a 6.aILO 1 2 3 5 6Develop a recovery plan that explains how Centervale can provide long-term public health care (e.g. disposing of materials restoring facilities etc.).CO 3 6 7PO 1.b 2.a 3.b 4.a 5.a 6.aILO 1 2 3 5 6Writing ComponentsOrganization:Write with clear organization including introduction thesis/main idea transitions and conclusion.CO_WPO: 3.a 3.b 6.aILO 2Usage and Mechanics:Write using proper grammar spelling usage and mechanics to provide smooth readability.CO_WPO: 3.a 3.b 6.aILO 2Writing follows conventions of spelling and grammar throughout. Writing skills are competent. Good command of language. Bullet points and/or sentence structures are accurate. Capitalization punctuation and indentation reasonably well followed. Spelling errors are very few. All errors are infrequent and do not interfere with readability or comprehension.APA Elements:Include proper attribution paraphrasing and quotations of all sources.CO_WPO: 3.a 3.b 6.aILO 2Audience and Communication:Write specifically to key audience using terminology and tone appropriate for the audience.CO_W PO: 3.a 3.b 6.aILO 2Writing is focused. Tone is adequately formal in keeping with the audience.

Starting a project without a plan is like going on a road trip without any directions. You may progress along the way, but you might not end up at your desired destination. A project plan provides basic information that guides the execution and control of the project. At its most fundamental level, a project plan will describe the “who, what, when, and why” of a project. Microsoft Project is one of the most widely used project planning tools. The ability to understand and create project plans in Microsoft Project enables a project manager to effectively plan and manage project implementations.

In this Assignment, you generate a project plan using Microsoft Project.

To prepare:

• Review the information in this week’s Learning Resources on using Microsoft Project.
• Consider how to efficiently schedule tasks in a project plan.
• Think about how you should sequence tasks that have dependencies.

To complete this Assignment, you will create a Microsoft Project plan for a patient information management system. The primary deliverable for the plan is the patient information management system itself, but it is comprised of many modules. Include the following tasks, subtasks, and timeframes:

1) Create the Admission, Discharge, and Transfer Module (requires subtask I, configuration period: 25 days, training period: 10 days) 

2) Subtask I: Create the Patient Registration Module (requires subtask II, configuration period: 4 days, training period: 4 days)

3) Subtask II: Create the Master Patient Index (configuration period: 4 days)

4) Subtask III: Create the Patient Scheduling Module (requires subtask II, configuration period: 7 days, training period: 15 days)

Required Readings

Biafore, B. (2010). Microsoft Project 2010: The missing manual. Sebastopol, CA: O’Reilly.

• Chapter 2, “Planning a Project” (pp. 39–57)

 This chapter supplies a brief introduction on project planning. The chapter describes the contents of a project plan along with the process of creating relevant documents.

Coplan, S., & Masuda, D. (2011). Project management for healthcare information technology. New York, NY: McGraw-Hill.

• Chapter 5, “Change Management” (pp. 193–237)

 In this chapter, the authors review change management knowledge areas. The authors describe a variety of analysis methods applicable to change management processes and outputs.

Project Management Institute. (2013). A guide to the project management body of knowledge (PMBOK guide) (5th ed.). Newtown Square, PA: Author.

• Chapter 3, “Project Management Processes” (pp. 47–61)

 This chapter supplies information on managing a project that uses networked processes. The chapter describes project management processes related to each phase of a project.

Campbell, R. J. (2008). Change management in health care. The Health Care Manager, 27(1), 23–39. 

Retrieved from the Walden Library databases.

 In this article, the author highlights the work of two leaders in the field of change management. The author demonstrates how the work of these leaders can be applied to health care organizations.

Merrell, P. (2012). Effective change management: The simple truth. Management Services, 56(2), 20–23. 

Retrieved from the Walden Library databases.

 In this article, the author provides six steps for effective change management. The author also supplies supplementary information on the importance of learning activities, measuring success, and managing change management strategies.

Required Media

Laureate Education (Producer). (2013a). Establishing a team [Video file]. Retrieved from https://class.waldenu.edu

Note: The approximate length of this media piece is 8 minutes.

 In this video, Dr. Mimi Hassett discusses important considerations when assembling a project team, such as who to include and whom to consult. She talks about how project size, goals, and timelines can impact those decisions, and she also offers examples of how to keep enthusiasm for a project moving forward as the challenges toward completion arise.

Schifalacqua, M., Costello, C., & Denman, W. (2009). Roadmap for planned change, part 1: Change leadership and project management. Nurse Leader, 7(2), 26–29. 

Retrieved from the Walden Library databases.

 In this article, the authors explore the essential elements of change theory and project management. The article details many tools and concepts that assist in managing and planning change at various scales.

Microsoft Corporation. (2012). Getting started: Introduction to project management. Retrieved from http://office.microsoft.com/en-us/project-help/getting-started-introduction-to-project-management-HA010359477.aspx?CTT=3

 Review this web page, which provides an overview of basic project management concepts. It also provides links to other pages which demonstrate how to apply the aforementioned concepts in Microsoft Project 2010.

Discussion: Performance and Post-Purchase Evaluations

Performance and post-purchase evaluations provide important marketing data for health care organizations. Many consumers evaluate health care products for their own purposes, but when they share this information with the providing organizations, they offer insights into whether products are meeting consumer needs and expectations. For this Discussion, you conduct performance and post-purchase evaluations on a health care product you have tried.

To prepare:

• Reflect on a time you have consumed a generic product and a brand-named product for the same health condition (e.g., taking Motrin and/or store brand of ibuprofen for headache relief).Note: If you have not had this experience, interview someone who has.
• From the consumer perspective, assess both products using performance and post-purchase evaluations. Consider each of the benefits segments for both products (i.e., cost, effectiveness, convenience, etc.) and whether or not you would purchase either product again.

Discussion: Health Care Marketing Trends

The health care industry is constantly changing and evolving. This impacts many aspects of health care administration, including marketing. New health care marketing trends are emerging, and to remain competitive, organizations must be prepared to implement these trends and engage 21st-century consumers. For this Discussion, you examine the impact of health care marketing trends and recommend strategies to help organizations prepare for the future.

Note: In health care marketing and business communications, strong oral communication is essential. This Discussion was designed to give you the opportunity to practice your oral communication skills by preparing a 2-minute Kaltura video. As you prepare this video (and any communication in the future), consider the following: Who is your target audience? How can you keep the attention of your audience? What is the appropriate length for your message?

To prepare:

Imagine that you are the chief marketing officer for your health care organization. Prepare a 2-minute Kaltura video for the board of directors that addresses the following:

• How might marketing trends impact organizational strategic planning?
• What can the organization do today to better prepare itself for tomorrow’s marketing trends?

Note: If you do not currently work for a health care organization, select one that is of interest to you