DETERMINE TWO (2) EMERGING TRENDS IN THE EXTERNAL ENVIRONMENT THAT PROMPTED GENERAL ELECTRIC (GE) HEALTHCARE TO DEVELOP A NEW STRATEGY FOR THE PRODUCTION AND MARKETING OF A LOW COST ELECTROENCEPHALOGRAPHY (EEG) MACHINE IN BOTTOM OF THE PYRAMID MARKETS (BOP).
Case Study 1: GE Healthcare (A): Innovating for Emerging MarketsDue Week 5 and worth 300 pointsRead the case study titled “GE Healthcare (A): Innovating for Emerging Markets” located in the XanEdu case pack (Link Below)Write a three to four (3-4) page paper in which you: Determine two (2) emerging trends in the external environment that […]