Can I please get a reply to the discussion below here?
Unit 5 Discussion Board
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Johnson and Johnson, a holding company, has been a leading family staple for more than 135 years, originating in November 1887. Through its subsidiaries J & J has been delivering research, manufacturing, sales and development in the healthcare field. (Columbia Southern University) They remain one of the leading healthcare providers in pharmaceuticals medical devices, and consumer packaged goods.
That being said, they could not have been as successful as they have been for so long if it weren’t for certain key elements to include.
- Core Benefits
Their core benefits are what makes them stand out amongst the competition and the main reason why they continue to remain a household name over the decades of operation. With a drive to improve the way quality healthcare is delivered. Their main focuses have been improving lives, variation and inclusion and exceeding expectations. They are committed to using their size and reach for the greater good. Their mission is to strive for accessibility and affordability, and creating healthier communities by ensuring that everyone has access to a healthier mind, body, and environment. (About Johnson & Johnson, 2023)
2. Basic Product
The Basic Product includes many of the products that we have around our homes and includes products that are used in healthcare industries. These products are divided into three segments: consumer health, pharmaceutical and medical devices. Consumer health products are many popular names that you might have in your medicine cabinet to include along the beauty lines, AVEENO clean and clear and Neutrogena. Also, OTC (over the counter) medicines like Tylenol, Sudafed, Benadryl, and Zyrtec. There is also the popular baby care line which I have always been most familiar with, which is Johnson’s and Aveeno baby line of products. Even, as of the recent pandemic, the Johnson & Johnson Vaccination among others. Then there is oral care to include Listerine. So many items that we purchase that have Johnson and Johnson label on it whether we realize it or not and that is what makes them of the top leading companies in the world.
3. Expected Product
When consumers purchase these products, they expect them to reach their full potential (if not exceeding). Whether it be buying Tylenol to cure a headache or joint pain. Or buying AVEENO clean and clear in hopes of clearer skin after so many uses. These are the expectations that are preset before purchasing these items.
4.Augmented Product
Listerine was one of the Johnson’s brothers’ main products when they first took off. Over the years you see that there are new meanings under the Listerine line being introduced at an abrupt rate. These differences range from taste to the actual functionalities of the mouthwash itself. The first mouthwash was introduced as a way of surgical antiseptic for post op patients to ensure that they do not have to return due to surgical infection. To now it is widely used for killing bad breath germs for everyday usage the taste ranges from original to flavored, like cool mint.
5.Potential Product
As of Nov 2020, J & J had plans to roll out 14 new pharmaceutical drugs by the year of 2025. With projected sales of $4 billion a year per each medicine. (Erman & Steenhuysen, 2021) It was announced that J & J will separate the Consumer Health business, in an order to create two world health leaders, but with the same intent to remain innovative and the leader of the health care industry. With the focus still primarily being on self-care ( OTC ) and Skin Health and Essential Health, to include baby care, feminine care, wound care and oral health.
References
University, C. S. (n.d.). Retrieved from https://www-mergentonline-com.libraryresources.columbiasouthern.edu/companydetail.php?compnumber=4593&pagetype=synopsis
About Johnson & Johnson. (n.d.). Retrieved from https://www.jnj.com/about-jnj
Erman, M., & Steenhuysen, J. (2021). Retrieved from https://www.reuters.com/business/healthcare-pharmaceuticals/jj-sees-potential-14-new-multibillion-dollar-drugs-by-2025-2021-11-18/
