Discussion V

Please answer the discussion question below. 

 

Which do you feel is generally a more useful inferential statistical procedure to aid in business decision-making: regression or t test? Explain your rationale and provide an example(s).

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Discussion V

In planning its market offering, the marketer needs to address five product levels: core benefit, basic product, expected product, augmented product, and potential product. Select a firm within an industry and, through research (on the internet and in other formats), outline the firm’s five product levels for its products. In your research, can you discover the firm’s perception of the customer’s value hierarchy and total consumption system?

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