Written Assignment 2 Target markets positioning & customer behavior – worth 20% of the gradeOverview: For this second assignment pick a health services organization of your choice and conduct an analysis of its target markets how it is positioned in the marketplace and what kind of behaviors its customers exhibit when selecting their services. This includes topics covered in Weeks 3 and 4. Your research can include your own experiences with the organization experiences of friends or relatives the organizations website a visit to the organization (if possible) websites of competitors library research on the service category any notes from the overview and readings for Weeks 3 and 4 and any other place you think you can find information to provide depth to your analysis.After completing your research prepare your Written Assignment 2 as directed by the general guidelines for written assignments in the syllabus project descriptions by answering each of the following questions in turn:


APA guidelines found in the APA Style Guide located in the Student Success Center. An abstract is required.

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