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I chose Ikea for my firm with global operations. My girlfriend loves it. Ikea originated in Sweden in the 1940s. The founder Invar had a vision to offer the best possible prices while keeping quality high. The low prices are due to a high turnover, direct delivery from the factory and low overhead. Ikea prides them self on low price, high quality, form, function and sustainability. Ikea is strengths are that it is able to offer low prices, modern designs and a large selection of products. Their weakness is that products can be time-consuming and that their products lack customization. Customers, like my girlfriend, love Ikea. Their products, like dishes and tables, are good quality for the price. They are cheaper because she puts it together, and the furniture does not get damaged because they come unassembled.