Unit VIII Project

  • Weight: 12% of course grade
  • Due: Tuesday, 05/23/2023 11:59 PM (CST)

Instructions

Personal Leadership Training Plan: Final

In Units II, IV, V, and VI, you designed PowerPoint presentations on different elements of your Personal Leadership Training Plan. Now, you will put all of the sections together into one PowerPoint presentation. Make revisions to your previous sections based upon your feedback from your instructor. Additionally, you will add a description of a company or leader you admire and what you can learn from this company or leader.

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Start by reviewing your instructor’s feedback from Units II, IV, V, and VI, and then meet the following criteria:

  • Combine all PowerPoints into one presentation, and make revisions based on your instructor’s feedback and new knowledge.
  • Add introduction and conclusion slides (two slides).
  • Select either a leader or company you admire that experienced a major change in organizational culture.
  • Explain that change and the circumstances surrounding that change (seven slides minimum).
  • Explain how you can learn from this change (two slides minimum).

You are required to use at least one outside source for this assignment. All sources used must be cited and referenced according to APA format. You are not required to add additional slides to the portions submitted in previous units (unless otherwise instructed by your professor).

Resources

The following resource(s) may help you with this assignment.

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This course concludes with a look at advertising and the culture of consumerism. You will have the opportunity to choose a product or service and highlight how you have seen it being advertising.

You will also have an opportunity in this assignment to explain your thoughts regarding how media affects culture and how you can continue developing your media literacy.

Choose a product or service from these examples:

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  • Fast food
  • Class of consumer product
  • Personal care
  • Automobile

Research the Internet to analyze how that product or service has been advertised.

Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation in which you investigate the role of advertising in a culture of consumerism. Be sure to discuss the following:

  • Who determines ethical standards for advertising?
  • In what ways has advertising affected American culture?
  • What are the key persuasive techniques used in consumer advertising? Illustrate with specific examples, explaining how each technique works.
  • Discuss some of the critical issues that may arise from the following areas:
  • Children and advertising
  • Advertising in schools
  • Health and advertising
  • Political advertising
  • Find one example of a commercial that strikes you as particularly creative and appealing:
  • What are the elements that are unusual?
  • What is the target group of the commercial?
  • How does the commercial appeal to consumers?
  • Why do you believe this commercial to be effective in brand name recognition?
  • How are ethical standards met (or pushed to their limits)?

Include detailed speaker notes and images that support your content. Each slide should have 3 to 4 bullets of text which are a high-level overview of what’s included in your speaker notes. You may write the speaker notes in the notes section of your selected presentation tool or in a separate Word document.

List any references on the last slide.

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