1st Semester 2020 -2021 E-Marketing
 
 
 
 
A picture containing blue, drawing  Description automatically generated
 
 
 
The College of Administrative and Finance Sciences
E-commerce Department
 

E-Marketing (ECOM301)

Digital Marketing Plan Project

 
You work for a company as a digital marketing manager and you’ve been asked to prepare a comprehensive digital marketing campaign. The campaign will run for the duration of one year, starting January until December 2021.
Important note:
You can choose any company to work with as long as:
·  It is a local company.(https://site.paytabs.com/en/about/) A Saudi company.
·  It is a startup that was established in the last (3 – 6) years, 2014 onwards.
·  It can belong to any industry sector.
details attached
 

Requirements

 
 
around (1000) words: Due week 13. on 21/11/2020. (Refer to the Textbook Chapters 7, 8, 9 &10) – For legal reasons, you will not actually create business profiles and launch a campaign on different platforms. You will merely write the proposed plan and the expected results and accumulated costs, using real facts from the chosen used platforms. So, do the proper research and choose wisely.
 
Create a campaign for your company to launch, starting January 2021 till December, that will be active for 12 months. Marketing budget: SR 450,000 to spend on digital advertising media over the next 12 months. The budget also includes up to SR 340,500 for advertising creative and content development, and for the company to manage the program.
a. What is your campaign message? (about your digital campaign message)
b. What is your digital marketing campaign Schedule: recommend digital marketing content and the schedule for the content? (Must include timeline for the content distribution, frequency of posts and ads).
c. What platforms and digital media you will use to deploy your campaign, and for which purpose? Social media platforms (Facebook, Instagram, Twitter, LinkedIn, Snapchat) and any other platform that might help achieve your goals, like google, YouTube, etc. (Must include screenshots of the platforms’ process of creating the campaign) . Also, include a table of the budget allocations for each platform on a monthly basis. Try to justify your selection.
d. Monitoring and Optimization: describe how you will measure and improve digital marketing performance during the campaign. What tools you will use to monitor the campaign’s activity. (Must include screenshots of the monitoring tools that will keep track of your costs and activity).
 
 

Important instructions and Notes

 
 

Part 1 Due 8/10/2020 5 Marks
Part 2 & 1 Due 05/11/2020 10 Marks
Part 3 & 2 &1 Due 26/11/2020 10 Marks

 
 
1. This is an individual work.
2. You will submit online through blackboard.
3. A cover page is required for each submission, one mark will be deducted if there is no cover page.
4. The submitted document needs to be structured as follow: a cover page, assignments’ requirements’, then your answers. without these instructions.
5. The assignments parts will be each submitted on a different date. However, part 2 needs to contain part one, and part 3 needs to contain parts 1 & 2.
6. The reference list, a minimum number of 10 references and citations is required, and you must use APA referencing style.
· Quotations must be cited to its resources.
7. The paper styles:
· The format of the paper needs to be introduction, main body and conclusion.
· Your work needs to be consistent in terms of style, tone and appearance.
· Font size: 12.
· Font type: Times New Roman,
· Page are numbered.
· 1.5 spacing between lines and paragraphs.
· Left alignment.
8. Entire project word count, around 2500 words.
9. You must check the spelling and grammar mistakes before submitting the assignment. You can ask someone to proofread your work or use online tools.
10. Up to 20% of the total grade will be deducted for providing a poor structure of assignment. Structure includes these elements: paper style, free of spelling and grammar errors.
11. In case of any questions, please refer to your instructor.
 
 
Best of Luck!!
 
 
6
ECOM 301 Project

Please write a 1000 to 1200 word essay on one of the following topics and submit it in canvas for a plagiarism review.  Please know that if you choose to use other people’s words, you are only allowed 2 quotes of no more than 2 sentences each in the whole essay. Please note that I will deduct 1 or 2 points for each extra quote, depending on the length of the quote, so take this seriously. The Grading criteria is in the module. Due at 11:59pm on Monday, November 23rd

  1. Imagine you were to give a lecture on important ideas and movements the Long Late Nineteenth Century (1870-1914) and could use only 8 images/artifacts to highlight your message. What images would you choose and why? (Remember one image can illustrate more than 1 idea or movement)

OR

  1. The 1920s saw the rise of authoritarian regimes in Italy and Russia (think Mussolini and Lenin). What appeal did they have in common and how were they different? What lessons can we learn from their rise if we are to safeguard our democracy from authoritarianism? In answering this question please make sure you examine the ideology, programs and tactics of both regimes.

OR

  1. Hitler and the Nazis failed to garner much support in 1923 and yet rose to power and gained tremendous popularity in the 1930s. How do we explain the choices that led to this outcome? What lessons does it teach us if we want to safeguard our democracy? Please make sure you provide evidence for your conclusions from interwar Germany.

In a formal paper of 1,000-1,250 words discuss the work of the Robert Wood Johnson Foundation Committee Initiative on the Future of Nursing and the Institute of Medicine research that led to the IOM report, “Future of Nursing: Leading Change, Advancing Health.” Identify the importance of the IOM “Future of Nursing” report related to nursing practice, nursing education and nursing workforce development. What is the role of state-based action coalitions and how do they advance goals of the Future of Nursing: Campaign for Action?

Explore the Campaign for Action webpage: http://campaignforaction.org/states

Review yourstate’s progress report by locating your state and clicking on one of the six progress icons for: education, leadership, practice, interpersonal collaboration, diversity, and data. You can also download a full progress report for your state by clicking on the box located at the bottom of the webpage.

Summarize (2) initiatives spearheaded by yourstate’s Action Coalition. In what ways do these initiatives advance the nursing profession? What barriers to advancement currently exist in your state? How can nursing advocates in your state overcome these barriers?

Implementation of the IOM Future of Nursing Report

1) In a paper of 1,000-1,250 words:

a) Discuss the work of the Robert Wood Johnson Foundation Committee Initiative on the Future of Nursing and the Institute of Medicine research that led to the IOM report, “Future of Nursing: Leading Change, Advancing Health.”

b) Identify the importance of the IOM “Future of Nursing” report related to nursing practice, nursing education and nursing workforce development.

c) What is the role of state-based action coalitions and how do they advance goals of the Future of Nursing: Campaign for Action?

Summarize (2) initiatives spearheaded by your state’s Action Coalition. In what ways do these initiatives advance the nursing profession? What barriers to advancement currently exist in your state? How can nursing advocates in your state overcome these barriers?

A minimum of three scholarly references are required for this assignment.

Prepare this assignment according to the APA guidelines

one paragraph each post
Desiree post
 
Skeletal growth along with brain development, grow rapidly during early childhood. Although it can vary from culture to culture, the fact remains that there will be undeniably a growth spurt in physical and mental development. Skeletal growth is what is the most obvious during development. We notice the physical changes of children getting taller, thinner, baby teeth falling out and even facial maturity. Brain development is noticeable over a period of time. Memory, language, attention, and coordination can all be indicators of mental development.
            Asthma is said to be the most chronic disease in child development. It is defined as “a condition in which your airways narrow and swell and produce extra mucus. This can make breathing difficult and trigger coughing, wheezing and shortness of breath” (Clinic, 2016). Factors that have a major influence on asthma are pre and post birth smoking environments. Another factor that grossly effects asthma is air pollution. “Air pollutions exposure before 2-3 years of age appear most important for asthma development” (Nina Clark, 2010). Although there is no cure for asthma, nebulizers and inhalers are used to keep it under control. This health issue is so important to me because my husband suffers from severe asthma, and I worry that it will be passed down to our young daughters.

LaRoya post
 
During the preschool age, children learn how to regulator their physical development and movement patterns through physical activities & play. Gross motor skills are essential for running jumping and throwing throwing. Gross motor skills develop faster than fine motor development skills, which progress at a slower pace during this age range. Physical activities that develop and nurture preschoolers’ coordination, fine motor skills and gross motor skills will benefit them to progress physically and it may also increase their interactions and performance times with one another. Educating children about having a healthy lifestyle and encouraging a positive body image is critically imperative at this age. The most vital way for parents to assist children in developing a lifestyle of healthy attitudes and behaviors towards food and exercise is to train, to demonstrate, and to encourage correct eating and activity patterns. It is also imperative to continue to deliver children with love and nurturing that builds string, positive self – images based on attributes other than appearance is important as well.
It is extremely important for child’s health development to be assessed and observed. This is the period in which young children reach their developmental milestones emotional, cognitive and motor skills. During this time young children are at risk of many health conditions, one that is extremely known is obesity. Childhood obesity raise the risk for cardiovascular disease and can affect every organ system in the body. For this reason it is imperative to detect this disease at an early stage to ensure that the needed treatment are given to maintain a healthy weight throughout life. There are very limited management programs therefore it is crucial to create a well balanced nutrition plan, emphasizes exercise are very critical. There is an increase recognition of rare monogenic variants causing severe early Kinsey obesity. Some genetic cause such as leptin deficiency or Prader-Willi Syndrome though rare, maybe amenable to treatment and inform to societal attitudes towards severe obesity.

 Critique Stacia and Tenora post in one paragraph
Stacia post
Miguel Soto-Escobar is a five-year-old Hispanic kindergarten student.  He is an English language learner who was considered low birth weight being born at five pounds.  Miguel’s most significant challenge is language which is compounded by a speech disorder.  He has difficulty verbalizing his work and expressing himself.  Miguel’s strengths include understanding directions in Spanish and physical tasks.  Miguel has great fine and gross motor skills and positive interactions with his peers. 
Low Birth Weight and Cognitive Development.
Miguel was born at what is considered be a low birth weight of five pounds.  Low birth weight has documented effects on children’s development.  Miguel’s birth weight could attribute to some of his developmental delays.  Physical, cognitive, and neurobehavioral impairments are associated with low birth weight in children.  Language and executive functioning issues are deficits of lower birth weights.  (Browne, Jenkins, Madigan, & Plamondon, 2014).
Jean Piaget.
Jean Piaget proposed the cognitive theory of development.  His stages of cognitive development have shaped how we understand how children think in the earliest stages of life.  Piaget believed that children learned by their experiences or exposure to the environment.  According to him, children construct their own knowledge of the world based on their individual experiences.  All in all, Piaget states that the best way for children to learn is by doing.  He constructed his theory by building on the Montessori theory that children must do everything for themselves in order to learn.  (Berk & Meyers, 2015).
            Language Areas within the Brain.
Language for most people is located in the left hemisphere of the cerebral cortex.  There are two structures within the cerebral cortex that assist with the areas functions, Broca’s Area and Wernicke’s Area.  Broca’s area is in the front to support processing of grammar and production of language.  Wernicke’s area is in the temporal lobe and comprehends word meaning.  Both areas work together as to not allocate one area as responsible for specific functions.  (Berk & Meyers, 2015).  Impaired pronunciation in Miguel’s speech impediment could be attributed to Broca’s aphasia.

Tenora post

 
The chosen subject for child development case study and evaluation is Gwen Cohen-Green a happy little girl who lives at home in the suburban dwelling with her parents. The family is Jewish in religion and Gwen’s parents are undergoing some marital issues according to the case study. The information about Gwen that can be utilized in analyzing developmental and cognitive theories that applies to her current behavior and attitude is her being active and switching moods form time to time. Gwen is very expressive and out rightly expresses herself through dancing and singing when she is happy but Gwen turns out to be disruptive and can be violent to other classmates when she is mad. There is also an apparent behavior of Gwen where she is a creative thinker and likes to engage in imaginative play.
            Piaget’s cognitive theory explains the relationship between the child’s problematic behavior and the presence of parental conflicts. This theory can explain the disruptive behavior or Gwen in school and her failing marks. The parental conflict severity varies and it can result to different maladaptation on the coping ability of the child (Piaget, 2007). There are little information regarding the nature of the parental conflict experienced by Gwen as reflected in the case study but the intensity, the content, duration as well as resolution can all be attributed to maladaptive behaviors.
Piaget’s theory differed from empiricist theories of development, which suggest that children learn through experience, and nativist theories, which maintain humans are born with innate knowledge that gradually matures. 
At Gwen’s age, the child often understands the concepts of fairness, sharing, empathy and compassion for another person’s plight. She learns to focus more on alternative perspectives and can see other possibilities to the problems or situations she faces and can absorb her parent’s marital problems and manifests itself as childhood confusion. 

An aspect of Vygotsky’s theory is the idea that the potential for cognitive development depends upon the “zone of proximal development” (ZPD): a level of development attained when children engage in social behavior. Full development of the ZPD depends upon full social interaction. Vygotskys (2009)  believes in social constructivism is a sociological theory of knowledge according to which human development is socially situated and knowledge is constructed through interaction with others. He proposes that when a child is exposed to constant parental issues, problems with her interaction with other child is affected considerably.
References:

  Quality Measurement and Assessment  Measuring and assessing quality provides a foundation for identifying needs for improvement, developing effective interventions, and then monitoring progress toward desired results.   In the Sadeghi, Barzi, Mikhail, and Shabot text, the authors assert that an effort to improve quality “calls for setting outcome and performance targets (goals and expectations) beginning with the end in mind, and then formulating initiatives and actions (processes) that can serve as a bridge to take the organization from its current performance to its desired performance” (p. 182).   Having this “end in mind” can provide justification for dedicating valuable resources toward the effort, and help to lay a clear, concrete path that takes the organization from uncovering gaps between current performance and evidence-based targets to actually achieving those goals.  In this section of the Course Project, you focus on what you would measure—and how you would measure it—relative to your previously identified quality improvement issue. Note: This section of the Course Project will serve as the Portfolio Assignment for this course.       Course Project: Section 3: Quality Measurement and Assessment: write a 3-5 page paper to introduce your quality improvement plan. For more details on this project, see the Week 7 Project area for specifics to include for this paper.     I have attached my paper from week 4 for the continuation of the project.     To prepare: •Review the Learning Resources. Also conduct a search of the literature related to your selected quality improvement issue and complete the Evidence Matrix (provided in this week’s Learning Resources).   •Evaluate the evidence presented in the research literature and the quality standards proposed by various organizations, including the IOM’s six aims for quality improvement.   •Based on this review and your knowledge of the organization that you have selected, determine appropriate measures and indicators of performance related to your identified quality improvement issue.   •Consider how you could gather and use historical evidence of the organization’s performance related to the quality improvement issue. Also consider methods for gathering and assessing current quantitative and qualitative data, including those currently in use by the organization (e.g., chart audit data, staff surveys, quality indicators that are monitored, observations). If possible, examine actual data to assess your selected organization’s performance related to the issue.   •Think about what, specifically, you would like to achieve related to this issue. Establish realistic, evidence-based quality performance targets.   •Analyze gap(s) between the organization’s current performance and the performance targets.   •As you do this, you may wish to create a graphic organizer/alignment chart for your own use that illustrates:   •The measures and indicators that you would evaluate   •Current and historical data related to this quality issue—either actual data or methods for how you would collect and analyze the data   •Methods for collecting and analyzing data in the future (including when you would do this)   •Realistic, evidence-based targets

  • WK4Proj1KamaraZ-6231.docx

Competition in Health Care

One of the trends marking the continuing transformation of the U.S. health care industry is the dramatic increase in the pace of competition. The heightened competition is taking place among hospitals, health plans, physician groups, and drug companies, and between physicians and hospitals, and hospitals and health plans. Listen to the Looking Ahead: The Future of Health Care Policy podcast from National Public Radio (NPR). Then, prepare a three- to five-page paper in which you:

  • Describe the different forms of competition that take place among various types of health care organizations.
  • Evaluate the benefits and pitfalls of competition in health care and suggest alternatives if competition was not the primary driver of operations in the U.S. health care system.
  • Explain the elements of successful competition and the use of competitive intelligence.
  • Describe the influence competition has on the services offered by health care organizations and the choices patients have.

Your paper must be three to five double-spaced pages (excluding title and reference pages) and formatted according to APA style as outlined in the Ashford Writing Center. Utilize a minimum of two scholarly sources that were published within the last five years. One source must be obtained from the Ashford University Library and focus on competition health care. All sources must be documented in APA style as outlined in the Ashford Writing Center.

Each student will treat this as an individual assignment. Your response should be well-rounded and analytical and should not just provide a conclusion or an opinion without explaining the reason for the choice. For full credit, you need to use the material from the week’s lectures, text and/or discussions when responding to the questions. Post a case analysis of a listed problem for the week in the corresponding weeks assignment drop box. The case assignments are posted below in the Case Assignments.
The assignment should consist of a Word Document. It should include a summary of the relevant facts, the law, judicial opinion and answer the case questions. All that is necessary for an understanding of the case is important and required.
The report must go beyond the discussion of the problem posed in the textbook, to achieve a superior grade. Do research outside the textbook- this must include research outside the case citation such as the Lexus-Nexis in the DeVry Library or FindLaw.com, do research on the parties and circumstances of the case itself and incorporate some visual modality as a part of the case analysis. Something about one of the parties, as well as some background contained in the legal opinion. Doing significant research outside the textbook is essential.
Utilize the case format below.
  • attachment

    caseanalysisformat.docx
  • attachment

    case11-2.docx

The Transtheoretical Model (TTM) and Health Belief Model (HBM) are the two most widely used theories of individual health behavior change because both are practical, intuitive, and easily applied. Some situations could use both theories, and you may find that both have similarities. Still, there are important differences.

To prepare for this Assignment, select a chronic or infectious disease (heart disease or lung cancer), apply both models, and decide which of the two provides the best model for behavior change in your particular case.

The Assignment (4 pages and 5 refernces):

  • Compare (similarities and differences) the theoretical constructs of the Transtheoretical Model and the Health Belief Model.
  • Apply each of these models to the chronic or infectious disease you selected. Include a diagram or table to illustrate the application of each model.
  • Explain which model is more appropriate to bring about positive health change for the disease you selected and justify your choice.

Weely module reflection
Syllabus:
A core goal for this class is to facilitate your reflection on the issue of diversity and your thoughts about the readings. At the end of each week you will submit 300-500 words of reflection on the issues presented and readings. I want to hear your reactions to the material and how they can be applied/seen in your life and workplace. Your entries will be submitted each week through the Weekly Reflection Journal link available in a weekly module via Blackboard. These journals can be written in an informal, journalistic, reflective and personal style. This is in contrast to other written assignments for this class, which should be formal and professional.
 
 
Materials:
1.Chapter 12PPT
 

  1. A Look At How Attractiveness Affects The Workplace – Newsy(I like this 3mins video, and it’s very interesting video that talk about how good looking affects a women in the workplace)

https://www.youtube.com/watch?v=S_Ypu1-1bQ8
 
 

GOALS OF THE ASSIGNMENT:

The purpose of this assignment is to provide substantive feedback to your peers.
In this way you will 1) expand your knowledge and views of Victimology, 2) learn to appropriately provide constructive criticism, and 3) learn how to appropriately respond to constructive criticism.

QUESTIONS FOR PEER REVIEW ASSIGNMENT

Be sure to identify which peer Rlection you are reviewing at the top of your responses and summary report, then answer the following questions. You must elaborate on why you answered yes or no for all of the yes/no questions.Simply rephrasing the question in the form of a statement does not accomplish this and you will not receive full credit if that is all that you do to “elaborate.”

  • Does the author communicate his/her ideas clearly? YES/NO
  • Does s/he directly address all of the questions for the Flash Reflection? YES/NO
  • Is everything presented relevant to the overall topic? YES/NO
  • Is the overall organization clear and effective? YES/NO
  • Are there disorganized parts? YES/NO
  • Does the language seem appropriate for its intended audience? YES/NO
  • Are there
    • Typos? YES/NO
    • Grammatical errors? YES/NO
    • Punctuation and/or spelling problems? YES/NO
  • Does the author take a clear position on the issue? YES/NO
  • Does the author present a convincing argument? YES/NO 
  • What other problems exist?
  • Suggestions for improvement:

REVIEWERS:

You will be evaluated on how well you identify the strengths/weaknesses in the Flash Reflection as well as on the quality and accuracy of your suggestions for improving it. Please see the rubric provided with this assignment in the Canvas course shell for further details.
Your task is to help the author to improve his/her knowledge of the subject matter as well as their skills at communicating this knowledge to an audience. For each of the two reflections you are assigned, you need to answer the below questions for each Flash Reflection as well as write a summary of your thoughts on each author’s Flash Reflection.

  • Be aware that simply answering to all questions as if there are no problems when there actually are identifiable shortcomings in the assigned Flash Reflections will result in a poor grade for this assignment. Remember, it is your task to help your peers improve their work. Ignoring problems hurts both them and you.
  • Before starting your reviews, you must read the Peer Review Guidance available in the Canvas course shell. This, along with the guidance AND rubric listed for Flash Reflections should also guide your
  • attachment

    FlashReflectionTwo1.docx
  • attachment

    FlashReflectionTwo.docx