Assignment: Marketing Health Care ServicesStrategies used to market health care services are typically different than strategies used to market health care products. From intangibility to the natural inconsistencies in the delivery of services traditional marketing strategies must be modified so that there is a greater focus on marketing relationships and quality care. Therefore when developing marketing plans it is important for organizations to consider the 5 Is of marketing health services: inconsistency inseparability intangibility interaction and inventory. For this Assignment use the 5 Is to examine the health care service in the Aravind Eye Care System: Providing Total Eye Care to the Rural Population case study provided in the Learning Resources. Then provide recommendations for marketing the service.To prepare:Review the Aravind case study in the Learning Resources.With the 5 Is of marketing in mind reflect on the health care service provided by the organization and its personnel.The AssignmentIn a 4- to 5-page paper address the following:Using the 5 Is of marketing analyze the health care service provided by the organization in the scenario. Inconsistency: Is there consistency in the quality of care?Inseparability: When providing the service do providers demonstrate biases toward or against patients and their families (i.e. racial biases age biases gender biases etc.)?Intangibility: What are the intangible characteristics of providers (i.e. demeanor posture etc.)? How do providers behave toward patients?Interaction with consumers: Is the organization patient-centered or physician-centered?Inventory: How much time is spent on providing the service and how much time is spent on non-service-related activities?Recommend strategies to market this service to health care consumers. Include how these strategies might improve operations.

1)     Assign CPT code(s) and appropriate modifiers to each statement.

The physician performed a complex repair during resection of the diaphragm and closed the residual defect with synthetic graft material.

2)      Mediastinotomy to remove foreign body using transthoracic approach, including median sternotomy.

3)      Patient underwent repair, laceration of diaphragm.

4)      Physician inserted a mediastinoscope through an incision in the sternal notch and performed a mediastinal lymph node biopsy.

5)      Physician  repaired an acute traumatic diaphragmatic hernia. 

    Patient underwent alveoloplasty to remove sharp areas or undercuts of alveolar bone, one quadrant.

      Surgeon used a scalpel to slice off a cancerous portion of the vermillion border of the patient’s lip: mucosal advancement was performed after excision.

      Surgeon made an incision through submucosal tissue and removed a lesion in the vestibule of the mouth. Wound repair was not required.

      Patient underwent simple incision of the lingual frenum to free the tongue.

      Patient underwent incision in the parotid gland to remove calcified stone.

    Surgeon repaired a tear at the pharyngeal esophageal junction.

      Physician drained and abscess near the tonsil.

     Surgeon removed an 8 year old patient’s tonsils and adenoids.

      Physician controlled secondary oropharyngeal hemorrhaging, status post tonsillectomy, by using cellulose sponges that expanded when placed in the tonsillar cavity.

  Physician performed a tonsillectomy on a 12 year old male patient.

    Physician inserted a flexible esophagoscope into the esophagus and destroyed a lesion, using snare technique.

   Surgeon made an incision in the left posterior chest wall into the esophagus to remove a foreign body from the esophagus.

  Physician inserted a balloon endoscopically for tamponade of bleeding esophageal varices.

    Dr. Smith performed a partial cervical esophagectomy while Dr. Jones performed a jejunum transfer with microvascular anastomosis.

   The physyician passed an endoscope through the patient’s mouth and visualized the entire esophagus, stomach, duodenum, and jejunum. One lesion was removed using biopsy forceps. Another was remove using snare.

      Patient underwent incision of the pyloric muscle.

      The physician performed an open revision of a previously performed gastric restrictive procedure and reversed the previously partitioned stomach to restore normal gastrointestinal continuity.

    Using fluoroscopic guidance, the physician repositioned a gastric feeding tube through the duodenum.

   The physician performed a laparoscopic surgical gastric restrictive procedure with gastric bypass and roux-en-Y gastroenterostomy.

 The physician percutaneously place a gastrostomy tube into the stomach under fluoroscopic guidance including contrast injection(s), image documentation.