TERM PROJECT Guidelines
Overview
The project is a business analysis and proposal to expand an existing or new product and/or service (from hereon, the “offering”) into the team’s assigned emerging market (EM) which the Project Group (acting as president of the business unit) will present to the class (acting as the Executive Committee of the corporation), seeking approval-in-principle to proceed. The proposal will not include an exhaustive financial justification; rather, it will apply the lessons learned in this course and seek to demonstrate the profit potential of the offering opportunity and the problems that need to be overcome in order to achieve success in penetrating the assigned EM. You have already received your team-country assignments which were made on a completely random basis.
Toward this end, you are to identify an offering that either currently exists in your assigned country (AC) or will be newly introduced there by you. If it is currently being marketed in your AC, make sure that the offering is either failing or has not reached its potential, so that you will be in a position to suggest strategies to improve its performance. (In other words, do not choose an offering that is already successful in your AC.)
With respect to weight, Phase I and Phase II are each worth 20% while Phase III is worth 60% of the entire Term Project assignment.
Required Steps
PHASE I:
Market Size/Potential Assessment: Begin by selecting several candidate offerings that are fit to be your focal one to market in your AC, then reduce the number to one final offering that you will work on..
a) If the offering is already being marketed there, examine its performance to ensure that it has been disappointing and that it has not reached its potential which, you have determined, certainly exists.
b) If the offering is new to your AC, again, make sure you clearly identify that there is indeed a market by doing a thorough market assessment.
Whichever you choose to work on, you need to calculate your selected offering’s its approximate market potential in your AC, and justify your choice fully. As you do so, think Uncle Toulmin! I and the audience will ask you to back up your choice with quantitative and qualitative evidence. You need to submit supportive diagrams, charts, numbers, etc., and of course, the bibliography of sources you have used.
Submission Content: Be mindful of the Toulmin method, meaning be concise and specific in your writing; edit out all repetitions and irrelevant material and have a valid evidence for all your claims. (Use your numbers, charts, what not in the Appendix for this purpose). Also be mindful of submitting a fully professional piece of work with proper grammar and proper citation of others’ work. Use the APA Style Guidelines for proper citations; the same style that is adopted in your IB8090 course.
Submission Format: Maximum two pages of text excluding the Appendices and Bibliography; typed 12 font, 1.5 space; any Appendices you attach must serve a purpose and be referred to in the text, do not attach any document that does not support any claim. Be selective in your choice of Appendices; more is not necessarily better, actually too many only serves to distract the reader.
Submission Date: September 8, 2020
PHASE II:
Environment Assessment: Use your CAGE and PESTEL frameworks as well as all the other pertinent tools you have learned in IB 8090, such as the RCII, et al. to assess the CHALLENGES and OPPORTUNITIES that each of these macro-environmental factors impose upon your project of marketing your selected offering in your AC. I will post a sample (it is only a sample!) PESTEL analysis on our site with the realization that it is only one of the many ways to utilize that framework. Go online to choose the best that fits your offering and AC.
Submission Content: Be mindful of the Toulmin method, meaning be concise and specific in your writing; edit out all repetitions and irrelevant material and have a valid evidence for all your claims. (Use your numbers, charts, what not in the Appendix for this purpose). Also be mindful of submitting a fully professional piece of work with proper grammar and proper citation of others’ work. Use the APA Style Guidelines for proper citations; the same style that is adopted in your IB8090 course.
Submission Format: Maximum three pages of text excluding the Appendices and Bibliography; typed 12 font, 1.5 space; any Appendices you attach must serve a purpose and be referred to in the text, do not attach any document that does not support any claim. Be selective in your choice of Appendices; more is not necessarily better, actually too many only serves to distract the reader.
Submission Date: September 18, 2020
PHASE III:
Marketing Strategy: In this section, you are to describe the basic elements of your proposed entry and marketing strategy. Most of what you do in this phase will be informed by the work you complete in the previous two phases as well as the topics covered in Chp. 18 of the Hill book, my power points and lectures on marketing. Below is the general outline to follow. Details will be filled in under the subheadings as we continue to cover the elements of marketing strategy.
A. Marketing Goals
B. Value proposition and STP
C. Product/Service Strategy (Cover standardization vs. adaptation in this context.)
D. Pricing Strategy (Cover standardization vs. adaptation in this context)
E. Advertising and Promotion Strategy (Cover standardization vs. adaptation in this context)
F. Distribution and Logistics Strategy (Cover standardization vs. adaptation in this context)
Submission Content: Be mindful of the Toulmin method, meaning be concise and specific in your writing; edit out all repetitions and irrelevant material and have a valid evidence for all your claims. (Use your numbers, charts, what not in the Appendix for this purpose). Also be mindful of submitting a fully professional piece of work with proper grammar and proper citation of others’ work. Use the APA Style Guidelines for proper citations; the same style that is adopted in your IB8090 course.
Submission Format: Maximum five pages of text excluding the Appendices and Bibliography; typed 12 font, 1.5 space; any Appendices you attach must serve a purpose and be referred to in the text, do not attach any document that does not support any claim. Be selective in your choice of Appendices; more is not necessarily better, actually too many only serves to distract the reader.
Submission Date: October 6, 2020
Sociology homework help
UncategorizedStudents will conduct a random observation on a subject of their choice and submit their observation. Random observations could be conducted in any social setting such as work place, a family or friend gathering, a party, an event of a volunteer or non-profit organization, a religious or traditional ritual occasion etc. First, students are expected to read;
1) Geertz, C. (1973). Thick description, The interpretation of cultures. New York: Basic. and
2) Mills, C. W. (1959). The promise. The sociological imagination, 3-24.
Second, apply the two readings to their observations. In other words, they are expected to see the general (bigger picture) by looking at particular (the expectation is to find (indicate) as many larger social phenomena as possible, which appear to be role players in shaping the particular case you will be observing)
Third, apply “thick description” to their observations by taking Geertz’s points into consideration.
Expectations of the assignment will become clear once you read those two pieces and attend the lecture on sociological imagination.
Observations should be at least 1500 word (5 pages long), have a cover page, 1 inch margin, double space, Times New Roman 12. (APA or Chicago)
Operations Management homework help
Uncategorized3. Sometimes looking at poor examples of a piece of writing can help us build better examples. In this part of the forum, we are going to look at some research questions that are not particularly well-designed. We’ll see why these are problematic and look at improved versions.
You will see a table showing questions that are identified as being problematic and then revised to be well-designed. The problems identified in these questions are shown here:
After you have looked at the well-designed version of the questions and read the rationale for the changes, post your views on why the problematic research questions should be revised. For example, explain why a research question that is too narrow is a problem and, at the other end of the spectrum, why a research question that is too broad is not a good idea. Explain why being too objective could be an issue and why a question that is too simple is less than desirable.
As you address these undesirable traits, try drafting poorly designed questions from your field of study. For instance, if your field is environmental management, a research question that is too broad might be something like this: What are the effects of climate change? A question that is too simple might be: How are cities addressing issues of climate change? Although you may not come up with examples of problematic research questions from your field for all 4 traits, do your best. Try to share at least 2 examples.
Should be at least 250 words.
How does culture influence health?
UncategorizedPlease answer the following question:
m3d2
Discuss and provide 2 specific ways Early Conceptualization About Nursing Theory can be applied to advanced practice nursing. Identify one MSN Essential that most relates to this particular topic.
UncategorizedDiscuss and provide 2 specific ways Early Conceptualization About Nursing Theory can be applied to advanced practice nursing. Identify one MSN Essential that most relates to this particular topic.
* find the MSN Essentials which help to guide and shape graduate nursing education. Select 1 of these essentials that most closely reflect the concepts of this theory.**
Please make sure that your submission adheres to the following:
3. All discussion posts must be minimum 250 words, references must be cited in APA format, and must include minimum of 2 scholarly resources published within the past 5-7 years. Please be sure to cite your reference(s) in APA format, at the end of your posting. Students must respond at least to 2 classmates and response posts must be minimum 100 words.Hide
Nursing influence on patient outcomes, registered nurse role and responsibility
Uncategorizedwrite a paper using journals and research articles, explore the following; Nursing influence on patient outcomes, registered nurse role and responsibility, adapting to health changes and meeting the needs of the patients, burnout, lateral violence, continuing education, feel free to add in any other points beyond this list if applicable..
*A well-written paper; 1,000 words, APA format, minimum 6-10 cited references (the only acceptable web-based sources are .edu or .org),
proper grammar and professional writing style..
COMPARE AND CONTRAST NURSING RESEARCH TO THAT OF OTHER FIELDS OF STUDY
Nursing HomeworksCOMPARE AND CONTRAST NURSING RESEARCH TO THAT OF OTHER FIELDS OF STUDY.
After reviewing, please address the following:
At least 3 references no older than 5 years with intext citation APA format with at least 300 words or more
Persuasive Request To Pursue Research
Nursing HomeworksPersuasive Request To Pursue Research
You will write a memo as if writing to your decision-maker requesting permission to move forward with your topic for the researched business problem proposal, and provide evidence to support the viability of your topic.
Checklist:
You can pick a topic from the attached proposal PDF file. Use the grading rubric to ensure a passing grade. TURNITIN MUST BE UNDER 15%
Acceptable references:
Primary (original sources) written by experts in the field of study. Secondary sources supported by research in primary sources. Credible sources (experts in the area of study) Peer Reviewed journal articles are REQUIRED. Educational/university websites (edu) may be appropriate. Finally, .gov and .org are usually okay, but be careful.
Marketing homework help
UncategorizedTERM PROJECT Guidelines
Overview
The project is a business analysis and proposal to expand an existing or new product and/or service (from hereon, the “offering”) into the team’s assigned emerging market (EM) which the Project Group (acting as president of the business unit) will present to the class (acting as the Executive Committee of the corporation), seeking approval-in-principle to proceed. The proposal will not include an exhaustive financial justification; rather, it will apply the lessons learned in this course and seek to demonstrate the profit potential of the offering opportunity and the problems that need to be overcome in order to achieve success in penetrating the assigned EM. You have already received your team-country assignments which were made on a completely random basis.
Toward this end, you are to identify an offering that either currently exists in your assigned country (AC) or will be newly introduced there by you. If it is currently being marketed in your AC, make sure that the offering is either failing or has not reached its potential, so that you will be in a position to suggest strategies to improve its performance. (In other words, do not choose an offering that is already successful in your AC.)
With respect to weight, Phase I and Phase II are each worth 20% while Phase III is worth 60% of the entire Term Project assignment.
Required Steps
PHASE I:
Market Size/Potential Assessment: Begin by selecting several candidate offerings that are fit to be your focal one to market in your AC, then reduce the number to one final offering that you will work on..
a) If the offering is already being marketed there, examine its performance to ensure that it has been disappointing and that it has not reached its potential which, you have determined, certainly exists.
b) If the offering is new to your AC, again, make sure you clearly identify that there is indeed a market by doing a thorough market assessment.
Whichever you choose to work on, you need to calculate your selected offering’s its approximate market potential in your AC, and justify your choice fully. As you do so, think Uncle Toulmin! I and the audience will ask you to back up your choice with quantitative and qualitative evidence. You need to submit supportive diagrams, charts, numbers, etc., and of course, the bibliography of sources you have used.
Submission Content: Be mindful of the Toulmin method, meaning be concise and specific in your writing; edit out all repetitions and irrelevant material and have a valid evidence for all your claims. (Use your numbers, charts, what not in the Appendix for this purpose). Also be mindful of submitting a fully professional piece of work with proper grammar and proper citation of others’ work. Use the APA Style Guidelines for proper citations; the same style that is adopted in your IB8090 course.
Submission Format: Maximum two pages of text excluding the Appendices and Bibliography; typed 12 font, 1.5 space; any Appendices you attach must serve a purpose and be referred to in the text, do not attach any document that does not support any claim. Be selective in your choice of Appendices; more is not necessarily better, actually too many only serves to distract the reader.
Submission Date: September 8, 2020
PHASE II:
Environment Assessment: Use your CAGE and PESTEL frameworks as well as all the other pertinent tools you have learned in IB 8090, such as the RCII, et al. to assess the CHALLENGES and OPPORTUNITIES that each of these macro-environmental factors impose upon your project of marketing your selected offering in your AC. I will post a sample (it is only a sample!) PESTEL analysis on our site with the realization that it is only one of the many ways to utilize that framework. Go online to choose the best that fits your offering and AC.
Submission Content: Be mindful of the Toulmin method, meaning be concise and specific in your writing; edit out all repetitions and irrelevant material and have a valid evidence for all your claims. (Use your numbers, charts, what not in the Appendix for this purpose). Also be mindful of submitting a fully professional piece of work with proper grammar and proper citation of others’ work. Use the APA Style Guidelines for proper citations; the same style that is adopted in your IB8090 course.
Submission Format: Maximum three pages of text excluding the Appendices and Bibliography; typed 12 font, 1.5 space; any Appendices you attach must serve a purpose and be referred to in the text, do not attach any document that does not support any claim. Be selective in your choice of Appendices; more is not necessarily better, actually too many only serves to distract the reader.
Submission Date: September 18, 2020
PHASE III:
Marketing Strategy: In this section, you are to describe the basic elements of your proposed entry and marketing strategy. Most of what you do in this phase will be informed by the work you complete in the previous two phases as well as the topics covered in Chp. 18 of the Hill book, my power points and lectures on marketing. Below is the general outline to follow. Details will be filled in under the subheadings as we continue to cover the elements of marketing strategy.
A. Marketing Goals
B. Value proposition and STP
C. Product/Service Strategy (Cover standardization vs. adaptation in this context.)
D. Pricing Strategy (Cover standardization vs. adaptation in this context)
E. Advertising and Promotion Strategy (Cover standardization vs. adaptation in this context)
F. Distribution and Logistics Strategy (Cover standardization vs. adaptation in this context)
Submission Content: Be mindful of the Toulmin method, meaning be concise and specific in your writing; edit out all repetitions and irrelevant material and have a valid evidence for all your claims. (Use your numbers, charts, what not in the Appendix for this purpose). Also be mindful of submitting a fully professional piece of work with proper grammar and proper citation of others’ work. Use the APA Style Guidelines for proper citations; the same style that is adopted in your IB8090 course.
Submission Format: Maximum five pages of text excluding the Appendices and Bibliography; typed 12 font, 1.5 space; any Appendices you attach must serve a purpose and be referred to in the text, do not attach any document that does not support any claim. Be selective in your choice of Appendices; more is not necessarily better, actually too many only serves to distract the reader.
Submission Date: October 6, 2020
Accounting homework help
UncategorizedFor the final project, you will be expected to locate the financial statements of a company and perform a trend and ratio analysis of those statements using all the concepts you have learned in the course.
Formatting and length guidelines:
You should use APA (American Psychological Association) guidelines for formatting the title page (make sure you give your paper a meaningful title like “Financial Analysis of XYZ company”), references, in-text citations and subheads. Some (free) helpful sites on how to do APA style citations are on the PBSC library website: http://palmbeachstate.libguides.com/apa
Your paper should be at least 6 to 8 pages long, plus a title page and a list of references.
You should use MS Word format, double-spacing,1 inch margins all the way around, page numbers on every page except for the title page and 12 point Times New Roman font.
Correct spelling, grammar and punctuation are expected. You are also expected to write formally at a collegiate level.
Research guidelines:
Go to http://finance.yahoo.com. The instructions that follow refer to how to locate the information in Yahoo but you may choose to use Hoover’s through the PBSC library website (if you are unsure how to locate and search within Hoover’s, please contact library support from the library website) or obtain the financials directly from the company.
Search for the company you wish to analyze. If you choose a publicly traded company, their financials will be listed in Yahoo Finance and Hoover’s. If you choose a private company, you must obtain their financials directly from them and submit the financials as appendices to your final project.
On the bottom left hand corner of the company’s page on Yahoo Finance is a section called “Financials”. There should be three links — Income Statement, Balance Sheet and Cash Flow. If the company you picked does not have one of those or does not have three years’ worth of data for each of those, then pick another company.
You should have at least two sources other than the textbooks in the class. These sources can be websites, newspaper or journal articles or books. Don’t forget to cite the source of your financials (Yahoo Finance or otherwise). You may use any legitimate source (i.e. National Enquirer is not acceptable but NY Times is).
Writing guidelines:
Your paper should have the following sections using the subheads indicated below. Each section should be at least 1 page:
Introduction: In this section, introduce the company you have selected and include basic background information about the size and type of company, locations and products.
Income Statement Analysis: In this section, answer the following for the trend analysis: What is the total revenue, total costs of revenue and net income for each year? How have these numbers changed over the three years and what could be some reasons why these numbers have changed the way they have? In addition, pick at least one appropriate (for this statement) ratio or financial in addition to what is provided and calculate that and explain it. See the section on ratio analysis below for ideas.
Balance Sheet Analysis: In this section, answer the following for the trend analysis: What are the total assets, liabilities and shareholder equity for each year? How have these numbers changed over the three years and what could be some reasons why these numbers have changed the way they have? In addition, pick at least one appropriate (for this statement) ratio or financial in addition to what is provided and calculate that and explain it. See the section on ratio analysis below for ideas.
Cash Flow Analysis: In this section, answer the following for the trend analysis: What are the total cash flows from operating, investing and financing activities as well as the change in in cash and cash equivalents for each year? How have these numbers changed over the three years and what could be some reasons why these numbers have changed the way they have? In addition, pick at least one appropriate (for this statement) ratio or financial in addition to what is provided and calculate that and explain it. See the section on ratio analysis below for ideas.
Conclusion: In this section, answer the following: What are the most important things you have discovered in your analysis? What are some conclusions you reached? What are the highlights of your paper?
Ratio Analysis: In addition to the trend analysis above, it is customary to also analyze ratios. Use one of the analysis below to analyze ratios:
Beta: A measure of risk that is usually published and not calculated by you (A beta greater than 1 suggests that the company is more volatile/risky than the market)
Current ratio = Current Assets/Current Liabilities (A current ratio greater than 1 means the company has enough assets to cover all current liabilities should the need arise)
Quick ratio = (Current Assets – Inventory)/Current Liabilities (When you are dealing with a company that carries a lot of inventory, a quick ratio is a better indicator than a current ratio because it acknowledges that inventory is not typically liquid).
Profit Margin = Net Income/Sales (Represents how much of each dollar in sales remains after all costs are covered)
Return on Equity = Net income/Total equity (Represents the return for all holders of equity in that company)
EBIT Return on Assets = EBIT/Total assets (Represents the pre-tax return on the total net investment in the firm from operations or alternatively, how efficiently management has used assets)
Debt-equity ratio = Total debt/Total equity (Represents the long term solvency or financial leverage in that company)
Sociology homework help
UncategorizedTwo Theories and Ideal Model of Counseling Supervision
Use Figure 2.1 (see attached file) on page 20 of the Bernard and Goodyear Fundamentals of Clinical Supervision text to complete this discussion.
Choose one theory from the following groups: models grounded in psychotherapy theory, developmental models, or process models.
Then, choose a second theory from one of the two groups you did not choose from for the first theory.
For this discussion:
Complete in 600-750 words
Use at least 3-5 references in APA 7th edition.